I often get asked what events are (in the context of Google Analytics) and why they are needed.
It's a good question and it's a topic I always cover when I deliver Google Analytics training for my clients.
So I've just uploaded a video of me explaining Google Analytics events during one of those training sessions. Here it is:
If you find this video useful, please leave a comment below to let me know. And if you've got any questions about what events you might need to configure in your own Google Analytics account, ask a question in the comments and I'll do my best to answer.
As a digital marketing consultant, author and trainer, I specialise in helping businesses in the financial services and healthcare sectors use the internet to get more enquiries and increase profits.