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What are Google Analytics Events?

I often get asked what events are (in the context of Google Analytics) and why they are needed. 

It's a good question and it's a topic I always cover when I deliver Google Analytics training for my clients.

So I've just uploaded a video of me explaining Google Analytics events during one of those training sessions. Here it is:

If you find this video useful, please leave a comment below to let me know. And if you've got any questions about what events you might need to configure in your own Google Analytics account, ask a question in the comments and I'll do my best to answer.

About the Author David Miles

As a digital marketing consultant, author and trainer, I specialise in helping businesses in the financial services and healthcare sectors use the internet to get more enquiries and increase profits.

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