Do you want to increase your visibility on social media? Do you have a mortgage brokerage business in the UK and are looking for social media content ideas that will help you stand out from your competition?
If so, then this blog post is just what you need. It contains 15 social media content ideas and digital marketing tips that will work well for mortgage brokers in the UK who want to build brand awareness and generate new mortgage leads via social media.
1. Property market news
Post up-to-date property market news. People are always interested in the latest goings-on within the UK's housing market, and that's especially true of the kind of people who are likely to be in the market for mortgage advice at the moment. So share tips and industry insights to keep readers engaged with your posts.
Some useful sites for finding the latest property news are:
- Property Reporter
- Daily Mail mortgage news
- Daily Telegraph mortgage news
- Rightmove property news
- Property Industry Eye
When you post these types of news stories be sure to summarise the story in your own words. People don't necessarily want to have to click off to another site when they are on a social media platform, so make sure they can get the gist of the story just from reading your post without having to go anywhere else.
2. Mortgage product announcements
From time to time, you can post about new mortgage products that are being released or existing ones that people may not be aware of.
The important thing here is to not just post about the product. You should also highlight what makes the product special or unusual, explain what type of person the product could help, and give examples of how it could help them.
This can help attract clients who may not have realised that the type of mortgage they needed was even available. In addition, it will give you an opportunity to position yourself as a thought leader within your industry.
For example, this post by one of the members of my group coaching programme generated several enquiries from people who didn't even know it was possible to get a mortgage as a student until they saw Mark's post:
3. Client testimonials
Post client testimonials on your social media channels. This will help you to build trust among potential clients and it's a good way to demonstrate that your business is thriving.
When you post testimonials and reviews, try to show that they come from trusted platforms such as Google Reviews or Trustpilot.
And if you're lucky enough that someone has sent you a thank you card (or even a gift) when their mortgage completes, then include a photo of the card itself.
4. Mortgage myths
As a mortgage broker, I bet you often come across people who have completely misunderstood some aspect of the mortgage application process. For example, maybe you spoke to a self-employed person recently who thought they would have to have three years of accounts before they could get a mortgage.
You can use your own social media posts to debunk these common mortgage myths. This will show your expertise within the industry and help to educate readers on any common misconceptions they may have about mortgages.
And the more you do to educate your potential clients about the complex world of mortgages and house-buying via social media before they have even spoken to you, the more likely they are to choose you over anyone else once they reach the point where they are ready to talk to a mortgage adviser.
As a mortgage broker
5. Mortgage tips
You could also post mortgage tips and tricks. This is a nice way to keep your social media content creation fresh, but it can also be an easy way for you to generate leads too.
Here's an example from Facebook of a successful mortgage broker who has done a whole series of these kinds of useful tips posts:
6. Mortgage glossary
A similar idea would be to create a series of social media posts that explain various mortgage terms and jargon. Again, this can be a nice easy way of helping potential clients whilst also providing you with an opportunity to demonstrate your knowledge of mortgages and how they work. If you do it as an A to Z, like in the example below, that will give you 26 new social media posts just from one simple idea!
7. Client success stories
Write a social media post about one of your recent clients and how their mortgage has helped them. This is an effective way to build trust because potential clients can see that you have experience working with people in similar situations to their own, which helps put them at ease. Also, it gives readers hope that they too could achieve the same success if they choose you as their mortgage broker.
These success posts could be longer case-study style ones or just short celebratory posts like this one:
8. Awareness days
Include social media posts about awareness days that relate to mortgages. For example, you could write a post on Mortgage Freedom Day and encourage readers to comment about what they would do with an extra day of freedom if they were mortgage-free. Or on Housing Day you could post something about social housing in the UK and share your thoughts on what can be done to ease the country's housing shortage.
There are lots of different awareness days and awareness weeks and months, so it shouldn't be too hard to find some which you can use as a hook on which to hang a post about mortgages or protection.
You can use the Awareness Days website to get details of all the upcoming national and international awareness days.
9. Mortgage trends and stats
If you have statistics and data about the mortgage industry, share them with your readers. People enjoy learning interesting facts about their favourite topics, so use this opportunity to raise your business's profile by reporting on important trends within the industry. This will help you show off your knowledge of mortgages and demonstrate that you are an expert in the field.
If you really want to go to town you could make an infographic (or get someone to do it for you) to illustrate the start that you're sharing.
10. Personal posts
Include personal posts on your social media pages from time to time. This could be a photo of you with one of your clients or a video about why you started working in the mortgage industry, for example.
Sharing posts about yourself and what you get up to out of work helps readers get to know more about you as an individual - which is really important when you are working in an industry where getting people to know, like and trust you is so important to your success.
11. Life events
People love to share and read about other people's life events, which is why highlighting your own or your employees' personal milestones (such as weddings and the arrival of new babies) on social media can be a great way to give your posts greater reach.
If you're looking to recruit new staff then these kinds of posts also help raise awareness among potential employees that you are an employer who cares. This can help attract talented advisers who want to work for you.
12. Polls and questions
Create polls and ask questions on social media to help you get your audience's opinions about certain topics. For example, it could be something simple like asking if they thought the new series of The Great British Bake Off was better than last year's or more complex polls about whether constantly rising house prices are a good or bad thing.
Questions and polls about property and interior design are also good as these are topics that are likely to generate strong opinions and be of interest to the kind of people currently searching for mortgage advice.
13. New employees
If you take on a new member of staff, then give your new employee a shout-out on social media. Sharing their photos will help you show how diverse and talented your staff are, encouraging people to want to work with you by demonstrating that they too could have a successful career at your business if they choose it as their employer. This is especially important for mortgage brokers who are looking to grow their team and take on new advisers.
14. Blog post summaries
Use your social media accounts to share a summary of each new blog post that you write. This will increase the likelihood that people who read them will also follow you on social media as they are likely to be interested in what else you have to say. If they like one article, there is a good chance they'll want more - so summarise the key points of your latest blog post and include a link to it for people who want to read more.
15. Funny quotes
Use social media to share funny quotes that relate to your business or to the mortgage and property world in general. This will help increase engagement with your posts, as readers are likely to like and share these amusing little nuggets of wisdom you have gathered from various sources which can be used in day-to-day life situations (for example if they are struggling to make the right decision).
BONUS TIP: Use eye-catching images in your social media posts
People enjoy seeing visually appealing media on social media sites, so use this to your advantage by including eye-catching images in your updates. This will help them stand out and attract more attention from people scrolling through their newsfeeds, which could lead you to gaining new followers or getting more of your existing fans sharing these posts with other potential clients.
Check out this video for some free training on how to create stunning graphics to accompany your social media posts, even if you're not a graphic designer.
As you can see, there are plenty of social media content ideas that mortgage brokers in the UK can use to increase their visibility on social media platforms such as Facebook, Instagram, LinkedIn and Twitter.
The key thing is to make sure that your feed contains a mixture of all these types of posts. That way you avoid becoming repetitive and have the best chance of your posts appealing to the widest range of people.
