When you set up a brand new Google Ads account, it is easy to get sucked into using Google's setup wizard. This is not always desirable because it means that:
- you will end up being made to create your first campaign as part of the initial account setup process
- that campaign is likely to be a Smart Campaign - which means you won't have access to some important settings and will have much less control over where and when your ads appear
Fortunately, there is a way to set up a new Google Ads account without having to create a campaign at the same time.
In this article, I'm going to explain step-by-step how it's done.
The Correct Way to Create a New Google Ads Account
Choose an Email Address
Visit the Google Ads website and click the blue Start Now button. You'll be asked to enter your email address. If you already have an email address that is associated with a Google account (e.g. a Gmail address) use that one and then click Next and enter your password.
If you don't have an existing Google account email, click the Create Account link, choose the Myself option, and then follow the instructions to create and confirm your new Google Account.
Switch to Expert Mode
You'll then be asked what your advertising goal is. Ignore these options and click the "Switch to Expert Mode" link at the bottom of the screen.
Skip Campaign Creation
Now you'll be asked what type of campaign you want to create. Ignore all the options and click the "Create an account without a campaign" option at the bottom of the screen.
Confirm Your Regional Settings
Check that the timezone and billing currency options on the next screen are correct, adjust them as required, and then click Submit.
Setup Google Ads Billing
You'll now be taken into your new Google Ads account. From here, the final step is to click the Billing icon on the top menu bar, followed by Settings, and then enter your billing address and payment information. I recommend you opt for post-pay rather than pre-pay billing and that you use credit/debit card as your payment method rather than direct debit. The latter can take several days to get approved, during which time your ads can't run.
Having completed all these steps, you'll now have a blank canvas of a Google Ads account which is ready for you to create your first campaign.