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Category Archives for SEO

What’s the Difference Between PPC and SEO (and which is better)

If you’re confused about how search engine optimisation (SEO) differs from pay-per-click advertising (PPC), and which one would win in a fight, then you are not alone. Many people don’t know the difference and, even if they do, they may struggle to understand the pros and cons of each system. That’s not surprising, as both SEO […]

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SEO in a Nutshell

Search Engine Optimisation (SEO) is the process of getting your website to appear on page one of the major search engines’ organic search results when someone searches for something relevant to the products or services you provide.  Search engines do not charge you to appear in the organic results. And if someone clicks on your organic […]

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6 Local SEO Tips for Beginners

This guest blog has been provided by Josh Hamit of Improve My Search Ranking Ltd. Competition can be fierce — especially for new local businesses. The top positions in the search engine results pages (SERPs) often seem out of reach, unless you are willing to spend money on advertising. That’s an option that not all […]

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