Learn How To Do Your Own SEO 

What is SEO and How Does It Work?

SEO is the process of optimising and improving your website in order to increase the chances of it appearing in the organic search results on Google and other search engines. If done correctly, SEO is a very effective medium to long-term strategy for getting more traffic to your website and generating more leads and enquiries. Below you'll find some of my best SEO content and guides, as well as case studies and reviews of some of my favourite SEO tools.

The Evolution of Search Engine Optimisation

Hi. I'm David Miles, the founder of The PPC Machine and the chief content creator for this website. I've been helping people use SEO and other digital marketing strategies to grow their businesses for the past 15 years.

SEO has come a long way since 1998 when Google was launched. Search engines had existed before that (remember Lycos and AltaVista?) but Google quickly took the search engine experience to the next level. Today, Google's search results include not just a list of websites but also answer boxes, ideas of other things to search for, Knowledge Graph information panels, images, videos, news stories, and more.

The way the results are selected has also evolved massively. Google is now able to use so-called search intent to show the most relevant results for a particular situation - e.g. depending on whether you are looking to buy something or simply researching a topic.

And since 2005, Google has offered personalised search results. So if you and I carry out the same search on Google, we are likely to get different results depending on our previous search history and browsing behaviour.

All of this means that there is now much much more to SEO than simply stuffing your pages full of the keywords you want to rank for. Your website needs to be relevant, useful, easy to use, quick to load, engaging, and authoritative.

The above guides will give you a good understanding of how SEO works and will help you decide if it is a sensible marketing strategy for your website.