The biggest challenge faced by most mortgage brokers is how to get enough leads. Buying them is one option, but the costs can be high and the quality variable to say the least. That's why more and more mortgage brokers are learning how to generate their own leads cost effectively and reliably via their own websites and social media channels. These guides explain how it's done.
This free guide contains seven of my favourite marketing ideas for mortgage brokers which you can implement right away to generate a reliable supply of enquiries from people looking to get a mortgage
Hi. I'm David Miles. I created The PPC Machine to help mortgage brokers, IFAs, and other financial services professionals generate a consistent and reliable supply of high quality leads. Back in the early days of the internet, I had my own IFA firm and it was there that I learnt to generate mortgage leads using niche websites that I promoted using search engine optimisation, pay per click advertising, and traditional PR. And now, 15 years later, my mission is to teach mortgage brokers how to use search engine marketing, social media advertising, conversion rate optimisation, and email automation to transform their marketing.
You can get lots of information and ideas from the articles above - from niching your business through to using Facebook Ads, Google Ads, and lead magnets to keep your sales funnel topped up and ensure you always have a full sales pipeline.
Marketing for mortgage brokers doesn't all have to be about online and digital channels. The old-school marketing methods for getting more mortgage leads are still as relevant today as they were in the past. The blog posts on this site also contain advice on marketing your mortgage business through networking, creating an effective referral marketing strategy, coming up with a strong value proposition, and much more.
And If you want more specific advice you can book a free strategy call with me.
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