SPECIALLY DESIGNED FOR MORTGAGE BROKERS AND FINANCIAL ADVISERS

Get High Quality Mortgage Leads
From Your OWN Website

in as little as 21 days

Discover how to turn your own website into a powerful mortgage lead machine, even if you only have a small marketing budget.

WARNING

Creating a Fully-Automated 
Mortgage Lead Machine 
IS NOT just another online course


  • It's NOT a complex digital marketing course that's full of theory but lacking in action
  • It's NOT another course that'll just sit on your hard drive gathering dust
  • It's NOT full of rubbish and written by someone with zero knowledge of the mortgage industry

It is a PROVEN RECIPE!

What if getting new mortgage clients was as easy as following a cooking recipe (but without all the mess and washing up)? Just mix the ingredients, pop in the oven and… voila.

That is the “Creating a Fully-Automated Mortgage Lead Machine” programme.

It’s a series of step-by-step bite-sized lessons, templates, and done-for-you resources, all backed up with a series of 1-2-1 mentoring sessions. Easy to implement. Proven to work.

One Brilliant IDEA Helped Me Generate 110 Mortgage Leads in 3 Weeks on a £1,000 Budget

That was back in 2003. My marketing was broken. I was spending more money on running mortgage ads in magazines than I was making from them. Of course, I tried to fix things.

  • I built a new website and… That Didn’t Work!
  • I paid for a stand at an exhibition and… That Didn’t Work!
  • I tried buying mortgage leads and… That Didn’t Work!

“What’s wrong? Where’s the problem?” I asked myself.

And then I found the answer....

I discovered that one of our competitors were using this new thing called Google AdWords. They’d been able to get their website to the top of the Google search results overnight and were now generating a shedload of mortgage leads from their website with ease.

They didn’t have a nicer website than us and they didn’t offer a better service.

The ONLY difference was that their website got traffic and generated leads while mine didn’t.

That’s when I realised that…

The REAL problem with most poor performing websites is they get NO TRAFFIC.

And I’m not the only person who thinks so.

90.63% of web pages get no organic search traffic from Google

Source: Ahrefs

Anyway, back to the story…

Ok. I got it. I needed to get more traffic to the website. And Google AdWords seemed to be the answer.

But I knew NOTHING about Google AdWords and I HATED everything about advertising.

And trying to figure out how to write good ad copy and pick the right keywords from scratch is hard …. VERY HARD!

Do you know what the most frustrating thing was about those first few weeks of using Google AdWords?

Constantly being outbid by other mortgage brokers, so my costs just kept going up and up – even though I was still hardly getting any leads from the website.

But it’s addictive. And so I kept going, always throwing “just one more” £50 deposit at our ad account and hoping and praying that my next paid-for click would land me that dream client.

And all the while my bank balance was getting smaller and smaller…

It really stressed me out! I knew I needed to crack this online lead generation thing, but I didn’t know WHERE to start.

Know the feeling? It’s terrible, right?

But (luckily for me)… I had a game-changing IDEA.

What if I found a way to make our firm different from all the other mortgage advisers out there? What if I could find a way of making us SPECIALISTS in a certain sector of the mortgage market? I thought about it for a few moments, and then…

I did it. I looked through our database of past clients and looked at what sort of mortgages we had arranged for them. And I looked at which cases had completed the quickest and made us the most in proc fees and commissions.

Then I just followed 3 steps:

  1. 1
    I identified the most profitable niche for us to target
  2. 2
    I created an irresistible offer and highly specific ads for this audience
  3. 3
    I launched my new AdWords campaign and watched the leads roll in

The result?

110 leads in 21 days from an advertising budget of £1,000.

And you know what?

17 years and 1,000s of leads later, this system still works...

introducing

The 3-Step Mortgage Lead Generation System

If you want to generate your own high-quality mortgage leads (even if you're a complete beginner at digital marketing), you just need to follow these 3 steps:
1

Identify your AUDIENCE and create an OFFERING they'll love

2

Drive WARM TRAFFIC to your website

3

Get LOADS of new mortgage leads 24/7

You'll get all the tools, templates and training required to implement this 3-step system when you book your place on:

Creating a Fully-Automated Mortgage Lead Machine

This step-by-step online course consists of three modules which will show you how to grow your mortgage business by generating a consistent flow of quality leads from your own website.


Discover how to use these proven marketing tools and highly actionable techniques to get measurable results, guided by an experienced digital marketing consultant and trainer who used to run his own mortgage brokerage.

Special offer! Buy all three modules and get a 15% discount !


Here’s What You’ll Get When You Sign Up

This programme will give you everything you need to GET MORE MORTGAGE CLIENTS.

It consists of 30 online over-the-shoulder lessons together with tools, templates and swipe files
PLUS four 1-2-1 video coaching/mentoring calls with me.  

Onboarding Call

You'll get a phone or video call with me at the start of the programme to set you off on the right track.

Downloadable Resources

Downloadable blueprints, cheatsheets, checklists and templates to help you complete each module.

Unlimited Support

Unlimited help and support from me via email or WhatsApp throughout the programme

1-2-1 Mentoring

A video call with me after each module to answer any questions and ensure you are keeping on track.

Join the 1,200+ people I've already trained

Peter Callomon

Mortgage Broker

A minor miracle

David really gets results. His ability to generate leads from a previously inactive website is nothing short of a minor miracle. The trouble a client has with engaging David is that the resulting increase in business might be too much to cope with! 

Phil Barros

Head of Marketing

Immediate results

David’s strategies have shown immediate improvements to online impressions, click-through-rate and enquiries since they were implemented. 

James Watson

Chief Technical Officer

An excellent course

David has a way of making potentially very tough and complicated procedures clear and easy to understand. An excellent course, one which I’d recommend to anyone who wants to get involved with their own AdWords campaign. 

What’s in the course

The course is split into three modules.

You can buy them individually or you can buy all three modules together and save over 15%.

1

Module 1: Defining your marketing strategy and proposition

The reason most online advertisers FAIL is because they don't have a clear idea of who their target audience is and they don't have a value proposition that sets them apart from their competitors.


Module 1 stops you falling into that trap by covering:


  • Customer personas - defining your ideal client in detail
  • Choosing your niche(s) - why this is important and how to do it
  • Creating a value proposition that will set you apart from your competitors


By the end of Module 1 you will have all of the foundations you need for a successful online or offline marketing campaign. 


WHAT YOU'LL GET FROM MODULE 1
  • You’ll have a clear idea of who your ideal client is. You’ll know what makes them tick and, crucially, what their pain points are and what keeps them awake at night.
  • Once you know this, it becomes much easier to demonstrate how you can rid your prospect of these pains. And that makes for a compelling sales message.
  • You’ll have decided on a handful of niches based on client type, property type, or mortgage type, that will define your business in the future.
  • Having niched your business you’ll be seen as a specialist mortgage broker; you’ll face less competition from other brokers and will be able to get more referrals, charge higher fees, and convert more of your prospects into clients.
  • You’ll have a powerful value proposition that encapsulates the value that you provide to the type of clients you want to attract and which sets you apart from other mortgage brokers.
  • By using this value proposition on your website and other marketing materials you are certain to see an increase in the quality and/or quantity of leads you are able to generate.  


You might think: "Ok, but if I get too specific about the type of client I want doesn't that mean I'll be missing out on lots of potential business?"


And the short answer is: NO


Thanks to the SECRET POWER OF NICHING, you're actually going to get more clients this way.

2

Module 2: Making your website fit-for-purpose

However well targeted your marketing is, there are always going to be people who arrive on your website and simply bounce - i.e. they leave without doing anything. 


To get the highest return on investment from your online advertising it is vital that your website engages as many visitors as possible.


Module 2 will show you how to build a lead capture and nurture system on your website which will mean even people who are not ready to speak to you today will be very likely to come back and contact you in a few days or weeks. It covers:


  • Lead magnets - why you need one in order to maximise conversions and how to decide on its format (PDF guide, quiz, etc), topic and title
  • Writing and designing your lead magnet guide or quiz
  • Autoresponder follow-up emails - how many, what should they be about, and how to write them
  • Building the system - creating a landing page and opt-in form to deliver your lead magnet, setting up your autoresponder


By the end of Module 2 you will have a website which is optimised to convert the maximum number of visitors into leads. Instead of just being a sales brochure, your site will now offer real value to your potential clients. And you'll have automated systems in place to ensure that all of your prospects get properly followed-up, even while you sleep.


WHAT YOU'LL GET FROM MODULE 2
  • You’ll have a website that will engage visitors and compel them to take action.
  • Your website will stand out as being different and far more useful than your competitors' sites.
  • You will have an automated system that captures prospects' details and begins the process of building rapport with them.
  • Prospective clients will have been able to get to know, like and trust you before they even speak to you.
  • Instead of having to pester potential clients for an appointment, you will have them coming to you asking for help


You might be thinking that email marketing is dead in today's social media obsessed world.


But smart business owners don't rely on feelings and gut instinct. They judge things based on numbers - because NUMBERS DON'T LIE.


And here's the TRUTH:

Every £1 spent on email marketing
produces a £32.28 return


Source: The Direct Marketing Association

That's the reason why an automated email marketing system is an essential part of your mortgage lead machine.

3

Module 3: Driving potential clients to your website

Website traffic is the fuel that powers your mortgage lead machine. Without traffic you can't expect to generate any enquiries or get any new clients.


Using SEO to get free traffic to your site is a complex and confusing process that involves months of work with no guarantees of success.


Paid advertising with Google Ads (the new name for Google AdWords) offers much more certainty and gets fast results.

63% of people said they would click on a Google ad

Search Engine Land, 2019

So in Module 3 you'll learn all the secrets and shortcuts to running a successful and profitable online advertising campaign that will keep your lead machine running round the clock. The module covers:


  • Setting up your first Google Ads campaign to start driving traffic to your landing page
  • Configuring Google Analytics and Google Webmaster Tools to track performance
  • Facebook advertising - how to use retargeting to increase conversions
  • Blogging - the importance of having a blog and how to come up with engaging content
  • LinkedIn - how to get even more leads by using LinkedIn


WHAT YOU'LL GET FROM MODULE 3
  • You’ll have a steady flow of potential clients visiting your website 24/7.
  • You will be one of the handful of advertisers who knows how to use Google Ads correctly.
  • You'll be able to accurately measure the results of each of your marketing campaigns. This is vital, because you can't improve what you can't measure.
  • You'll have a system for providing useful and engaging content on your site which will demonstrate your knowledge and build credibility amongst your target audience
  • You'll know how to use social media to increase the reach of your website and to build your profile amongst a wide audience at zero cost.
  • You'll understand the pros and cons of the various online advertising platforms and be able to select the one(s) which best suit your marketing needs.


Now I can guess what you're thinking: Google Ads is really expensive and I don't want to have to pay £££ for each click.


But it's only expensive if you don't know what you're doing. If you rush in and set up Google Ads using all the default settings then yes, you will lose a load of money.


And, remember, that's what happened to me all those years ago when I first tried AdWords (as it was called back then). But this won't happen to you because I've already made all the expensive mistakes for you.


So you'll be able to start using Google Ads and other PPC systems correctly right from day one - meaning that for every £1 you spend on advertising, you'll get many £££s back in new business.

Bonus

Join Today and Get These Great Bonuses

Bonus 1
1-2-1 support

The programme includes four 1-2-1 calls with me to support your learning and to hold you accountable to ensure you complete the course.

Bonus 2
Lifetime updates

Whenever a module you've bought is updated with new information or additional lessons, you'll get access to that new content free of charge.

Bonus 3
Checklists and templates

Get free access to the same checklists and templates I use myself to save time and ensure the best results.

David Miles

Course Creator and Trainer

Hi there,


My name is David Miles and I'm a digital marketing consultant, coach, author and trainer with over 15 years’ experience. During that time I have helped over 1,200 businesses to implement effective online marketing strategies. 


For the past few years I've worked almost exclusively with mortgage brokers and IFAs, making use of the experience I gained when I owned my own mortgage brokerage.


Now it's time for me to help you!

David Miles

David Miles - The PPC Machine - Google Ads Expert

Join Over 1,200 Happy Customers

Harry Gahley

Head of Search Marketing

David gets results

David doesn't just provide a service, he provides RESULTS! I would have no hesitations of recommending his services to anyone or businesses of any size.

David Taylor

Digital Business Advisor

Look no further than David

If you want to drive more traffic to your website, look no further than David. His expertise, not only on Google Adwords but in other areas of online marketing, is second to none.

Toby Hargrave

Financial Controller

Perfectly tailored to our business

David’s training style is no nonsense, common sense and perfectly tailored to our business. Never has training been more relevant!

Here's EVERYTHING You Need To Get Your

MORTGAGE LEAD SYSTEM

Fully Implemented in Just 3 Weeks

  • Module 1: Defining your marketing strategy and proposition (value £197) 
  •  Module 2: Making your website fit-for-purpose (value £497) 
  •  Module 3: Driving potential clients to your website (value £497) 
  •  Templates: The exact templates I use myself for defining customer personas, creating value propositions, and more (value £97)
  •  Swipe files: Ready-made templates you can use for designing lead magnets, writing email sequences, creating ad copy, and creating keyword lists (value £297) 
  • BONUS 1: A series of 4 x 1-2-1 mentoring calls with me throughout the course (value £997)
  • BONUS 2: A personalised roadmap to guide you through the course and help you track your progress (value £47)
  • BONUS 3: Unlimited support by email and Whatsapp (priceless)

TOTAL VALUE = £2,629

Yours for £997 Today!

Why You Need This Course

Not everyone can afford an experienced sector-specific digital marketing consultant, especially if you’re just starting out as a self-employed mortgage broker.


And yet this is often the time when you are most in need of expert help because you don’t have a large client bank to rely on for referrals and repeat business.


Even experienced mortgage advisers who have not previously had to worry much about marketing are finding that the landscape is changing.


The increased use of social media for networking in recent years, coupled with the Covid-19 lockdown, means that brokers who rely on word-of-mouth referrals and meeting prospects at networking events are finding their supply of leads drying up.


This programme addresses these problems and will give you:


  • A clear 12-month digital marketing plan that you will have begun implementing
  • A mortgage lead machine that is delivering quality enquiries
  • A powerful value proposition to differentiate you from other mortgage brokers
  • A strategy for attracting the right kind of clients and avoiding time-wasters
  • The comfort and security that comes from knowing your business is built on firm foundations


Clients who work with me on a 1-2-1 basis to help them with all this currently pay a minimum of £10,000 + VAT to get their mortgage lead machine set up!


But the Creating a Fully-Automated Mortgage Lead Machine programme is priced as follows (all prices include VAT):

Full Course - Best Value Option

The complete course with all three modules and all the bonuses

  • Access to Modules 1, 2 and 3
  • Complete set of templates
  • All the swipe files
  • 4 x mentoring calls
  • Personalised roadmap
  • Unlimited support
  • Lifetime updates
  • 30 day money back guarantee
  • Option to pay in 3 instalments

£ 997

Module 1 Only

Build the foundations of your digital marketing strategy

  • Module 1 lessons and templates
  • Onboarding call
  • Personalised roadmap
  • Unlimited support
  • Lifetime updates to Module 1
  • 30 day money back guarantee
  • Option to pay in 2 instalments
  • Option to buy Modules 2 & 3 (currently £497 each) at a later date 

£ 197

Full Course

The complete course with all three modules and all the bonuses

  • Access to Modules 1, 2 and 3
  • Complete set of templates
  • All the swipe files
  • 4 x mentoring calls
  • Personalised roadmap
  • Unlimited support
  • Lifetime updates
  • 30 day money back guarantee
  • Option to pay in 3 instalments
3 payments of

£ 370

Module 1 Only

Build the foundations of your digital marketing strategy

  • Module 1 lessons and templates
  • Onboarding call
  • Personalised roadmap
  • Unlimited support
  • Lifetime updates to Module 1
  • 30 day money back guarantee
  • Option to pay in 2 instalments
  • Option to buy Modules 2 & 3 (currently £497 each) at a later date 
2 payments of

£ 120

100% Satisfaction Guarantee for 30-Days

If, for any reason, you don't feel the programme delivers excellent value, you can get a full refund anytime within 30 days after your purchase. 

Don’t wait! Look at what past students have to say...

Andrew Carmichael

CEO

A fantastic course

David ran a fantastic course. This man knows what he is talking about – a prince in a sea of charlatan’s and snake oil salesmen. Listen and learn!

Rob Fielding

Digital Marketing Manager

Thoroughly impressed

I was thoroughly impressed by David’s wide knowledge of PPC and his ability to offer clear and effective advice. I left the course feeling a lot more confident about my ability to run a PPC campaign.

Cordelia Oxley

Head of Marketing

I left the course with skills I am excited to use

David uses real-time examples so that you can easily relate to what he is talking about, and I left the training course armed with skills I am excited to use!

Frequently Asked Questions

How long does the course take?

Do I get all the content at once?

Do I need my own website to take this course?

Do I need to have any web design skills?

Is this course relevant to IFAs too?

How long can I access the course for?

How is this different from other courses?

Can I pay in instalments?

What payment methods do you accept?

What if I decide the course isn't for me?

This Programme is NOT for Everyone

  • It's NOT for e-commerce businesses
  • It's NOT for marketing agencies
  • It's NOT for bricks & mortar businesses
  • It's NOT for affiliate marketers
  • It's NOT for people looking for a get-rich-quick scheme

Sorry - maybe next time.

The Good News is:

It's SPECIALLY Designed for Mortgage Brokers and Financial Advisers

It works perfectly for:
  • Independent mortgage advisers
  • Whole of market mortgage brokers
  • Tied mortgage brokers
  • Financial advisers 
  • IFAs
  • Financial planners
  • Wealth managers
  • Self-employed mortgage advisers
  • Employed mortgage advisers
  • Mortgage consultants
  • First-time buyer specialists
  • Equity release advisers
  • Remortgage specialists
  • Commercial mortgage brokers
  • Business finance consultants
  • Marketing directors in mortgage brokerages

Creating a Fully-Automated
Mortgage Lead Machine is Your

SHORTCUT

The Creating a Fully-Automated Mortgage Lead Machine course is a SHORTCUT that helps you drive more visitors to your website and convert more of them into new mortgage clients.


The step-by-step lessons, fill-in-the-blanks templates, and 1-2-1 mentoring will help you create a highly efficient and scaleable system for generating your own mortgage leads and gaining more clients...

  • Even if you are a complete beginner at online lead generation. (You're not alone - I've been there too!)
  • Even if you've never built a web page (I'm no web designer but modern day tools make this SO easy)
  • Even if you've tried running Google Ads or Facebook Ads before and failed. (Been there too! Uurgh... it was painful and expensive. But, please, don't give up! Try using a system that works)

"The Best Time to Plant a Tree Was 20 Years Ago.

The Second Best Time Is NOW!"


Chinese Proverb

Now is the time.
Stop learning... and... start earning!
  • Module 1: Defining your marketing strategy and proposition (value £197) 
  •  Module 2: Making your website fit-for-purpose (value £497) 
  •  Module 3: Driving potential clients to your website (value £497) 
  •  Templates: The exact templates I use myself for defining customer personas, creating value propositions, and more (value £97)
  •  Swipe files: Ready-made templates you can use for designing lead magnets, writing email sequences, creating ad copy, and creating keyword lists (value £297) 
  • BONUS 1: A series of 4 x 1-2-1 mentoring calls with me throughout the course (value £997)
  • BONUS 2: A personalised roadmap to guide you through the course and help you track your progress (value £47)
  • BONUS 3: Unlimited support by email and Whatsapp (priceless)

Get All This For Only £997 Today!


Full Course - Best Value Option

The complete course with all three modules and all the bonuses

  • Access to Modules 1, 2 and 3
  • Complete set of templates
  • All the swipe files
  • 4 x mentoring calls
  • Personalised roadmap
  • Unlimited support
  • Lifetime updates
  • 30 day money back guarantee
  • Option to pay in 3 instalments

£ 997

Module 1 Only

Build the foundations of your digital marketing strategy

  • Module 1 lessons and templates
  • Onboarding call
  • Personalised roadmap
  • Unlimited support
  • Lifetime updates to Module 1
  • 30 day money back guarantee
  • Option to pay in 2 instalments
  • Option to buy Modules 2 & 3 (currently £497 each) at a later date 

£ 197

Full Course

The complete course with all three modules and all the bonuses

  • Access to Modules 1, 2 and 3
  • Complete set of templates
  • All the swipe files
  • 4 x mentoring calls
  • Personalised roadmap
  • Unlimited support
  • Lifetime updates
  • 30 day money back guarantee
  • Option to pay in 3 instalments
3 payments of

£ 370

Module 1 Only

Build the foundations of your digital marketing strategy

  • Module 1 lessons and templates
  • Onboarding call
  • Personalised roadmap
  • Unlimited support
  • Lifetime updates to Module 1
  • 30 day money back guarantee
  • Option to pay in 2 instalments
  • Option to buy Modules 2 & 3 (currently £497 each) at a later date 
2 payments of

£ 120

Perfect timing

At the moment, the mortgage market (like most other things) is depressed as a result of COVID-19.


Demand for mortgages has dried up as people are unable to go out house-hunting. Remortgages have become harder to place as lenders have withdrawn products with higher LTVs whilst they unable to send surveyors out to value properties.


Many mortgage brokers are feeling like they are back in 2008 when the credit crunch hit.


But this isn’t 2008 and we are not experiencing a credit crunch which will require years of recovery and readjustment.


The mortgage market is stalled at the moment not because of problems specific to the financial sector, but because someone has pressed the pause button on the whole country.


So when we come to the end of this – and, trust me, it will have to end at some point – I believe things in the mortgage industry will return to normal pretty quickly. As soon as surveyors and property buyers can get back out there, the demand will pick back up and the higher LTV products will become available again.


There may even be extra demand for mortgages and remortgages as people rush to do all the things and buy all the things that they couldn't have during lockdown.


And so now is the time, while things are quiet, to be working on your business rather than in it. This is the ideal time to overhaul your marketing strategy and lay the foundations which will ensure that, when we come out the other side of this, you are in a strongest possible position to capitalise on the upturn in demand for mortgages and remortgages.


The PPC Machine Ltd

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