The hardest part of creating a lead generation system has now been done for you.
Use this fully editable PDF eBook to hit the ground running and start generating new mortgage enquiries in record time.
99% of consumers check their email every single day and email marketing delivers amazing returns. So if you're serious about growing your business, you need to start building an email list of people who have opted in to receive content from you.
The best way to get people onto your list is to offer them a lead magnet - something of value which they can download in return for providing you with their email address.
A lot of mortgage brokers don't have the time or skills to create their own lead magnet. So I've created a ready-made one - a PDF eBook which you can use to grow your mailing list now.
Special Offer! Buy Now and get a 70% Discount!
As soon as you purchase this product you'll get access to a ZIP file containing a PDF copy of the lead magnet itself along with the cover image and a 3D product photo. You'll also get the source files which you can edit in Microsoft PowerPoint or Google Slides if you want to rebrand the eBook or tweak the content.
The title of the eBook is "7 Things You Need To Know Before You Buy Your First Home" and it can be used to entice first-time buyers to sign up to your mailing list. Don't worry if first-time buyers aren't your thing. Because it comes with the source files, you can easily edit the eBook to make it suitable for home movers or people looking to remortgage.
There's no need to delay your lead generation until you get round to creating your lead magnet. Everything's been done for you so you can start building your mailing list today.
The eBook features 11 beautifully designed pages plus an eye-catching front cover which will appeal to your website visitors.
The ready-made lead magnet uses the tried and tested "7 Things" formula to provide the reader with useful and engaging content that will demonstrate your expertise and give them something of value.
This product is 100% risk free. If for any reason you are not completely satisfied with your ready-made lead magnet, just let us know within 30 days and we'll give you a full refund.
The ready-made lead magnet for mortgage brokers has been created by David Miles, a professional writer and digital marketing consultant who has implemented online lead generation systems for hundreds of businesses. Here's what they have to say about the results they got.
Within two days of David switching on our campaign, we got enquiry calls - amazing! We don't need many calls to get a great ROI, so the fact that we have one every other day now is great.
My enquiries immediately increased by around 300%. Ten weeks down the line, I have given quotes for around £7,000 of new business and had £2,200 of confirmed orders – all as a result of the campaign that David set up for me
David really gets results. His ability to generate leads from a previously inactive website is nothing short of a minor miracle. The trouble a client has with engaging David is that the resulting increase in business might be too much to cope with!
An effective online mortgage lead generation system needs the following components
A lead magnet is the "hook" that you use to get people into your lead generation system. It can be an eBook, a webinar, a quiz, a free course, or anything else that people will be happy to get in return for giving you their name and email address.
Creating a lead magnet is the most challenging and time-consuming part of building a lead generation system - which is why the ready-made lead magnet is so valuable.
This is a standalone page on your website which showcases your lead magnet and encourages people to fill in their details to download it.
Once someone has joined your list by downloading the lead magnet, you can use email automation software to send them a sequence of pre-written emails which complement or expand on the content in the lead magnet. These nurture emails provide additional value, build rapport, and keep you at the front of your prospective client's mind so as, when they are ready to talk about getting a mortgage, it is likely to be you that they come back to.
David Miles is a digital marketing consultant, trainer, speaker, and published author, who began using the web to generate mortgage leads back in 2003.
He is the co-author of "Fusion - the new way of marketing" which was one of the first books to explain how small businesses could take advantage of the social media revolution. He also writes regularly on digital marketing topics for several highly respected industry websites.
David is also a non-exec director of an insurance business and, early on in his career, owned a firm of IFAs and mortgage brokers.
David handles his subject matter with aplomb and was able to convey in-depth material with a clarity that can only come from someone with first-hand business experience. I recommend David wholeheartedly.
David’s strategies have shown immediate improvements to online impressions, click-through-rate and enquiries since they were implemented. I would have no hesitation in recommending him to any business, regardless of size or industry.
If you want to drive more traffic to your website, look no further than David. His expertise is second to none. Also, his straightforward approach to consultancy means his clients have a clear understanding about what he is trying to achieve for their websites.
Mortgage brokers who create their own lead magnets from scratch often find it difficult to know what topic to focus on.
And then it can be a real struggle to actually write the content. This is one of the biggest causes of delay when setting up a lead generation system.
Once you've written the content, you're going to need to find images to include in it, decide what fonts to use, sort the layout and pagination, and design a front cover. All that takes more time.
And every day that passes while you are struggling to create your lead magnet is another day with no new leads. If that delay causes you to miss out on even one new mortgage case then that's at least £1,000 you've kissed goodbye to.
Of course you could speed things up by outsourcing the writing and design of your lead magnet. But that's still going to take time and could easily end up costing you £200 or more.
If, however, you buy the ready-made mortgage broker lead magnet package, you'll get everything you need immediately and for a fraction of that price.
The ready-made lead magnet usually sells for £89.99
but if you buy it today you can get it for just £27
That's a 70% saving!
Here's a reminder of what you get when you buy the lead magnet package today for just
For your peace of mind we offer a no-quibble money back guarantee. If for any reason you are not completely satisfied with your ready-made lead magnet, just let us know within 30 days and we'll give you a full refund. This means you can buy the ready-made lead magnet today with zero risk and take advantage of this one time discount offer.
I now have an effective marketing strategy and am achieving great results with the minimum of investment.
David's knowledge on Google AdWords was incredible and he had so many great tips on what to put on your website to maximise the chances of being found and being understood!
David's training style is both endearing and educational with excellent material, peppered with relevant practical case studies. I would recommend him to anyone seeking to improve their on site traffic generation and conversion.
Yes. Once you've bought the lead magnet you are free to modify it as much or as little as you want.
Yes you can. Just click this link and a preview will open in a new browser tab.
The lead magnet source file is a PowerPoint file. This means you can edit it using Google Slides (which is available online for free) or using Microsoft PowerPoint.
Adding the lead magnet to your site is simply a case of uploading it to your web server and adding a form that people can fill in to request a copy of it. Once the form is submitted the visitor should be directed to the lead magnet and automatically added to your email list for further follow-up. Your web designer should be able to advise on the best way to do this for your particular website but, if not, you can contact us and we'll do our best to help.
That's what the 30 days of unlimited email support is for. Just get in touch and we'll be happy to help you out.
Yes. Please get in touch for details.