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Category Archives for Google Analytics

How to Setup Goals in Google Analytics

Within Google Analytics, goals are used to help you see whether your website is achieving your business objectives. To quote Google themselves:A goal represents a completed activity, called a conversion, that contributes to the success of your business. Examples of goals include making a purchase (for an ecommerce site), completing a game level (for a mobile […]

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What are Google Analytics Events?

I often get asked what events are (in the context of Google Analytics) and why they are needed.  It’s a good question and it’s a topic I always cover when I deliver Google Analytics training for my clients. So I’ve just uploaded a video of me explaining Google Analytics events during one of those training sessions. Here […]

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How to Find Out the Age, Gender, and Interests of Your Website Visitors

Google Analytics can give you loads of useful and interesting information about the people who visit your website. But some of this information – such as the age, gender, and interests of your visitors – is only available if you enable the demographics and interests reports in Analytics. In the video below, I’ll walk you through how […]

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