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Why Does Campaign Traffic in Google Analytics Show as (Other) and How Can You Fix It?

If you're reading this article, it's probably because you've found that the Channels report in your Google Analytics account includes an unknown type of traffic called (Other):

Screenshot showing a Google Analytics Channels report with (Other) listed as one of the traffic sources

You may also have found that some of your Campaign traffic - i.e. traffic from email campaigns or social media advertising campaigns which you've tagged with UTM parameters - seems to be missing from the Channels report.

If so, I've got good news for you - this is a common problem with a very simple fix!

To find out more about why Campaign traffic sometimes appears as (Other) in Google Analytics, and to learn how to stop it happening, have a look at this short video I've made:

If you've found this video helpful, please use the box at the bottom of the page to leave a comment and let me know.

About the Author David Miles

As a digital marketing consultant, author and trainer, I specialise in helping businesses in the financial services sector use the internet to get more enquiries and increase profits.

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