last updated 21 December 2021

Google Analytics for Mortgage Brokers & IFAs

Google Analytics is a powerful and free tool that will tell you exactly how your website is performing and how your visitors are interacting with it.

And that’s really important if you are looking to get more leads and enquiries from your website.


Because, as the old saying goes, you can’t improve what you don’t measure.

Many mortgage brokers don’t use Google Analytics to measure and improve the performance of their websites simply because they don’t know what all the numbers mean and don’t know which metrics are the most important ones to focus on.

If that sounds like you, then watch the video above. It’s a recording of a Facebook Live event I ran in my private Facebook group for mortgage brokers and it covers how to find and interpret the key Google Analytics data that will help you get more leads from your website.

A full transcript appears below.

  •  “ can’t improve what you can’t measure.” – David Miles
  •  “ can look at the analytics, which is going to help you see where your website is or isn’t performing well.. you can take action to improve things accordingly..” – David Miles
  •  “It’s not clever enough to know what counts as a goal for your particular business for a certain website.” – David Miles
  •  “I think with Google Analytics, there is so much data there that sometimes it puts people off and it’s a bit overwhelming.” – David Miles

About the author 

David Miles

As a digital marketing consultant, author and trainer, I specialise in helping businesses in the financial services sector use the internet to get more enquiries and increase profits.

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