Google Analytics can give you loads of useful and interesting information about the people who visit your website.
But some of this information - such as the age, gender, and interests of your visitors - is only available if you enable the demographics and interests reports in Analytics.
In the video below, I'll walk you through how to do this and show you how you can use this demographics and interests data to enhance your Google Ads strategy and get a better return on investment from your ad spend.
Made any interesting discoveries about your website visitors thanks to this video? Please use the comments box below to tell me about it or to ask any questions.
As a digital marketing consultant, author and trainer, I specialise in helping businesses in the financial services sector use the internet to get more enquiries and increase profits.