Pay per click advertising with Google Ads (originally known as Google AdWords) is a fantastic way of getting potential clients to your website and generating leads cost effectively. But in the hands of a novice it can often end up costing a lot of money and giving very disappointing results. Even if you know what you're doing with Google Ads, the time and effort taken to manage it effectively is usually better spent working on other aspects of your business.
And that's where we come in. By using The PPC Machine to look after your Google Ads campaigns, you'll get improved results and have more time to do what you enjoy doing.
The PPC Machine works on three key areas that are vital to the success of your online advertising:
Inside The PPC Machine
Here's what you get when you use The PPC Machine to improve your Google Ads campaigns
- Reduced costs - you'll see a reduction in the amount you spend on attracting the wrong kind of visitors to your site, which means that your advertising budget stretches further
- Fast results - your website will appear on page one of Google for more searches within a matter of days, so as you will quickly get plenty of potential customers visiting your new website
- Transparent pricing - you pay your own advertising charges direct to Google so you always know how much you're paying for clicks and how much for management
- Eye catching ads - we'll write multiple highly compelling adverts for you in order to increase your clickthrough rate; a higher CTR means you'll get more visitors and pay less per click
- Keyword research - extensive keyword research and analysis of your existing search traffic lets us find the keywords that cost less and improve your return on investment
- Call tracking - phone call tracking is included as standard; this allows us to see which searches generate phone enquiries and means your Google Ads account can be made even more efficient
- Landing page optimisation - by using psychology and NLP we'll make sure your landing pages do a great job of convincing visitors to take action and contact you
- Freedom - we don't tie you into a lengthy contract; there's no minimum term and you can cancel our service at any time by giving 30 days notice
- New technology - we'll use all the latest innovations from Google to get you as many leads as we can for the lowest possible cost per acquisition
If you're ready to find out how The PPC Machine can make Google Ads work for your business, please get in touch.