Pay per click advertising with Google Ads (originally known as Google AdWords) is a fantastic way of getting potential clients to your website and generating leads cost effectively. But in the hands of a novice it can often end up costing a lot of money and giving very disappointing results. Even if you know what you're doing with Google Ads, the time and effort taken to manage it effectively is usually better spent working on other aspects of your business.
And that's where we come in. By using The PPC Machine to look after your Google Ads campaigns, you'll get improved results and have more time to do what you enjoy doing.
The PPC Machine works on three key areas that are vital to the success of your online advertising:
We make sure all your PPC campaigns are properly configured, have the optimum number and range of keywords, and contain well-written ads that will demand attention. By continuously monitoring and refining all these aspects we ensure your Google Ads account is always running at maximum efficiency.
Trawling through pages of Google Analytics data might not sound very exciting but it's something that needs to be done to ensure that your precious advertising budget is being spent as wisely as possible. We sift through the numbers for you to block any holes in your campaigns that are losing you money and to identify new opportunities to generate additional revenue. We actually find this bit quite exciting!
OPTIMISED LANDING PAGES
Many Google Ads advertisers fail to make a positive return on investment purely because their website lets them down. So having the right type of landing pages to send your traffic to is vital - and yet it's something that many PPC agencies overlook. We use psychology and neuroscience to create high converting landing pages that will persuade more of your visitors to take action and contact you.
David’s strategies have shown immediate improvements to online impressions, click-through-rate and enquiries since they were implemented. I would have no hesitation in recommending him to any business, regardless of size or industry.
Enquiries within two days
We tried AdWords before, sometimes just set up by myself, sometimes by someone else but never had any results. Within 2 days of David switching on our campaign, we got enquiry calls - amazing! We don't need many calls to get a great ROI, so the fact that we have one every other day now is great. I can thoroughly recommend David, the way he set up AdWords for us was easy, quick and effective, as well as cost-effective.
We saved £400 per month
Within minutes of looking at our AdWords account David saved our company at least £400 per month, if not more. David doesn't just provide a service, he provides RESULTS! I would have no hesitations of recommending his services to anyone or businesses of any size.
An improvement in our cost per conversion
David has been looking after a number of our PPC campaigns for some time which has resulted in an improvement in our cost per conversion and conversion rates generally.
My enquiries immediately increased by around 300%
My enquiries immediately increased by around 300%. Now, just ten weeks down the line, I have given quotes for around £7,000 of new business and have had £2,200 of confirmed orders – all as a result of the AdWords campaign that David set up for me.
If you want to drive more traffic to your website, look no further
If you want to drive more traffic to your website, look no further than David. His expertise, not only on Google Adwords but in other areas of online marketing, is second to none. Also, his straightforward approach to consultancy means his clients have a clear understanding about what he is trying to achieve for their websites.
Inside The PPC Machine
Here's what you get when you use The PPC Machine to improve your Google Ads campaigns
- Reduced costs - you'll see a reduction in the amount you spend on attracting the wrong kind of visitors to your site, which means that your advertising budget stretches further
- Fast results - your website will appear on page one of Google for more searches within a matter of days, so as you will quickly get plenty of potential customers visiting your new website
- Transparent pricing - you pay your own advertising charges direct to Google so you always know how much you're paying for clicks and how much for management
- Eye catching ads - we'll write multiple highly compelling adverts for you in order to increase your clickthrough rate; a higher CTR means you'll get more visitors and pay less per click
- Keyword research - extensive keyword research and analysis of your existing search traffic lets us find the keywords that cost less and improve your return on investment
- Call tracking - phone call tracking is included as standard; this allows us to see which searches generate phone enquiries and means your Google Ads account can be made even more efficient
- Landing page optimisation - by using psychology and NLP we'll make sure your landing pages do a great job of convincing visitors to take action and contact you
- Freedom - we don't tie you into a lengthy contract; there's no minimum term and you can cancel our service at any time by giving 30 days notice
- New technology - we'll use all the latest innovations from Google to get you as many leads as we can for the lowest possible cost per acquisition
If you're ready to find out how The PPC Machine can make Google Ads work for your business, please get in touch.