Google Ads Management

Pay per click advertising with Google Ads (originally known as Google AdWords) is a fantastic way of getting potential clients to your website and generating leads cost effectively. But in the hands of a novice it can often end up costing a lot of money and giving very disappointing results. Even if you know what you're doing with Google Ads, the time and effort taken to manage it effectively is usually better spent working on other aspects of your business.

And that's where we come in. By using The PPC Machine to look after your Google Ads campaigns, you'll get improved results and have more time to do what you enjoy doing.

The PPC Machine works on three key areas that are vital to the success of your online advertising:



We make sure all your PPC campaigns are properly configured, have the optimum number and range of keywords, and contain well-written ads that will demand attention. By continuously monitoring and refining all these aspects we ensure your Google Ads account is always running at maximum efficiency.


analysing results

Trawling through pages of Google Analytics data might not sound very exciting but it's something that needs to be done to ensure that your precious advertising budget is being spent as wisely as possible. We sift through the numbers for you to block any holes in your campaigns that are losing you money and to identify new opportunities to generate additional revenue. We actually find this bit quite exciting! 



Many Google Ads advertisers fail to make a positive return on investment purely because their website lets them down. So having the right type of landing pages to send your traffic to is vital - and yet it's something that many PPC agencies overlook. We use psychology and neuroscience to create high converting landing pages that will persuade more of your visitors to take action and contact you.


An improvement in our cost per conversion

David has been looking after a number of our PPC campaigns for some time which has resulted in an improvement in our cost per conversion and conversion rates generally.

Howard Graham - CEO

We saved £400 per month

Within minutes of looking at our AdWords account David saved our company at least £400 per month, if not more. David doesn't just provide a service, he provides RESULTS! I would have no hesitations of recommending his services to anyone or businesses of any size.

Harry Gahley - Head of Search Marketing

Immediate improvements

David’s strategies have shown immediate improvements to online impressions, click-through-rate and enquiries since they were implemented. I would have no hesitation in recommending him to any business, regardless of size or industry.

Phil Barros - Head of Brand Marketing

My enquiries immediately increased by around 300%

My enquiries immediately increased by around 300%. Now, just ten weeks down the line, I have given quotes for around £7,000 of new business and have had £2,200 of confirmed orders – all as a result of the AdWords campaign that David set up for me.

Jo Parker - Bespoke Caterer

Enquiries within two days

We tried AdWords before, sometimes just set up by myself, sometimes by someone else but never had any results. Within 2 days of David switching on our campaign, we got enquiry calls - amazing! We don't need many calls to get a great ROI, so the fact that we have one every other day now is great. I can thoroughly recommend David, the way he set up AdWords for us was easy, quick and effective, as well as cost-effective.

Anuschka Fritz - Web Designer

If you want to drive more traffic to your website, look no further

If you want to drive more traffic to your website, look no further than David. His expertise, not only on Google Adwords but in other areas of online marketing, is second to none. Also, his straightforward approach to consultancy means his clients have a clear understanding about what he is trying to achieve for their websites.

David Taylor - Digital Business Advisor

Inside The PPC Machine

Here's what you get when you use The PPC Machine to improve your Google Ads campaigns

  • Reduced costs - you'll see a reduction in the amount you spend on attracting the wrong kind of visitors to your site, which means that your advertising budget stretches further
  • Fast results - your website will appear on page one of Google for more searches within a matter of days, so as you will quickly get plenty of potential customers visiting your new website
  • Transparent pricing - you pay your own advertising charges direct to Google so you always know how much you're paying for clicks and how much for management
  • Eye catching ads - we'll write multiple highly compelling adverts for you in order to increase your clickthrough rate; a higher CTR means you'll get more visitors and pay less per click
  • Keyword research - extensive keyword research and analysis of your existing search traffic lets us find the keywords that cost less and improve your return on investment
  • Call tracking - phone call tracking is included as standard; this allows us to see which searches generate phone enquiries and means your Google Ads account can be made even more efficient
  • Landing page optimisation - by using psychology and NLP we'll make sure your landing pages do a great job of convincing visitors to take action and contact you
  • Freedom - we don't tie you into a lengthy contract; there's no minimum term and you can cancel our service at any time by giving 30 days notice
  • New technology - we'll use all the latest innovations from Google to get you as many leads as we can for the lowest possible cost per acquisition

If you're ready to find out how The PPC Machine can make Google Ads work for your business, please get in touch.


How does Google Ads work?

Google Ads is an online advertising platform that connects businesses with their target audience. It works through a bidding system, where advertisers bid on specific keywords relevant to their products or services. When a user searches for those keywords on Google, ads are displayed at the top or bottom of the search results page. Advertisers only pay when someone clicks on their ad, hence the term "pay-per-click" (PPC).

How does Google choose which ads to display?

Google Ads uses a combination of factors, including bid amount and ad quality, to determine which ads are shown and in what order.

Advertisers bid on keywords relevant to their business, and the highest bidders typically have a higher chance of their ads appearing. The ad quality is evaluated based on relevance, click-through rates, landing page experience, and other factors.

What is a good budget for a Google Ads campaign?

Although there are no hard and fast rules, I usually recommend a minimum budget of at least £500 per month for a Google Ads campaign. So that means setting your daily budget to £16.45 per day.

How Do You Measure The Success of a Google Ads Campaign?

Measuring the success of a Google Ads campaign involves analysing metrics like click-through rate (CTR), conversion rate, cost per conversion (CPC), return on ad spend (ROAS), and quality score.

What is Google Ads Keyword Planner?

Google Ads Keyword Planner is a tool by Google that helps advertisers find the right keywords to use in their campaigns. It suggests keywords based on what users search for and shows how many times those words are searched. It also tells advertisers how many other advertisers are using the same keywords and gives estimates on how much they might need to spend.

Can I promote my product on YouTube with Google Ads?

Yes, YouTube ads are managed directly through Google Ads. You can set up a  specific campaign type called "Video Campaigns". With Video Campaigns, you can create and manage ads that appear before, during, or after YouTube videos, as well as on other websites and apps within the Google Display Network.

What is the difference between Google Ads and Google Adsense?

Google Ads is primarily designed for advertisers who want to promote their products or services.

Google AdSense, on the other hand,  is designed for publishers who want to monetise their websites or online content by displaying relevant ads. 

Do I need more than one ad for my product?

A successful Google Ads campaign relies on your ad always being highly relevant to what the user searched for. It’s unlikely that a single ad can be highly relevant to every one of your keywords, especially if you sell multiple products or services. So you need to have multiple ads and use ad groups to associate each ad with a small group of keywords that are relevant to that ad. 

What are negative keywords? 

By adding negative keywords to your Google Ads campaigns, you are telling Google that if a searcher includes one of those negative keywords in their search, then you do not want your ad to appear. This means you can filter out the kind of visitors that are of no interest to you and avoid wasting money driving them to your website. Examples of negative keywords are “free,” “cheap,” or “jobs.”