for mortgage brokers and financial advisers

Here's the Proven System for Getting More Leads and Clients with Google Ads

Learn how to harness the power of Google Ads to get in front of people who are looking for your help right now!

Stop worrying about where your next client is coming from and learn the correct keywords for generating your own mortgage leads with Google Ads even if you're a complete beginner

I used to be just like you, back in the days when I had my IFA firm.

No-one had ever taught me anything about marketing and I literally didn't know where to start when it came to generating leads and getting new clients.

Confused and overwhelmed by the whole idea of creating a proper marketing strategy, I ended up spending money on unreliable mortgage leads, living hand-to-mouth off referrals and recommendations, and struggling to make a small marketing budget work.

People told me that referrals were the best way to build a sustainable and consistent business. But I quickly realised that relying on referrals and word-of-mouth business simply creates a feast and famine cycle where one minute you're really busy, and the next you're wondering how to make ends meet. 

So I tried buying leads from lead generation companies, but the quality was awful and the cost per lead was ridiculously high.

Then someone told me about Google Ads, so I set up a campaign but it just cost me a load of money and got me no results.

But then one day something changed…

You see, after a while, I realised two things about Google Ads.

Firstly, it dawned on me that not everyone who searches on Google for something to do with mortgages is a potential client. A lot of them don't want to speak to a mortgage broker or financial adviser because they are just looking for information or because they are DIYers who want to sort things out for themselves. 

Secondly, I realised that Google's default keyword settings meant my ads were being seen by all sorts of people who were never going to have any interest in becoming clients - but who were sucking up my advertising budget all the same.

So I spent the next few weeks making sure I fully understood how Google Ads worked and how to choose keywords that were going to get my ads in front of the right kind of people - i.e. people who were keen to speak to an adviser right now.

I also learnt how to come up with ideas for keywords that my competitors wouldn't have thought of bidding on. And this lowered my average cost per click on Google Ads.

From that moment on, my business was transformed... 

Each click on my Google Ads was now costing me less AND the people clicking on my ads and visiting my website were more likely to submit good quality enquiries.

Before long we were able to stop buying leads because we had a steady flow of new mortgage clients coming in via our website - people who were keen for us to help them, rather than the timewasters we'd been used to talking to previously.

Since then I've trained hundreds of mortgage brokers, financial advisers and other business owners how to apply these same strategies in order to find their own profitable keywords within Google Ads - keywords that will being them warm leads for the lowest possible cost.

And now, many years later, I've created a simple, straightforward online course that will show you how to do exactly the same thing for your own financial services business…

Introducing the best way to get Qualified Mortgage Leads using Google Ads

If you're a mortgage broker or financial adviser, this course will teach you how to find low-cost profitable keywords that will allow you to generate a consistent flow of leads from your own website using Google Ads. 

Buy now for only £199 + VAT

What if you could change the way you do business in just 7 days?

When you buy this course you'll get everything you need to build your own list of profitable Google Ads keywords in less than a week. The seven lessons in the course will teach you the truth about how keyword targeting in Google Ads really works and will show you how to discover those keywords that will let you attract the right kind of visitors to your website without spending a fortune.

You can then start building a Google Ads campaign, or overhaul your existing one, safe in the knowledge that you'll only be showing your ads to genuine warm prospects and not to timewasters, job-seekers, or other unsuitable searchers who will drain your Google Ads budget. That way, you'll be able to run a Google Ads campaign that actually generates high quality leads and brings in new clients.

Here's what you'll get:

Lesson 1 - Generating Keyword Ideas

When it comes to choosing keywords, the trick is to find less competitive ones, as these will cost you less per click and will often bring you warmer prospects.

In this lesson, you'll learn my tried and tested ways for coming up with ideas for those more niche and lower cost keywords.

Lesson 2 - Expanding Your Keyword List

Sometimes, just coming up with a single keyword idea can open the door to a whole host of related keywords.

In this lesson I'll show you two quick and simple methods for making sure that all these different keyword variations and combinations get captured and added to your overall keyword list.

Lesson 3 - Using the Keyword Planner

This lesson is all about the Google Keyword Planner tool. You'll learn how to use it to find even more keyword ideas and to get an indication of how many searches there are each month for your chosen keywords.

Lesson 6 - Choosing Negative Keywords

Negative keywords are essential if you want to avoid wasting money when you advertise with Google Ads.

This lesson will explain what negative keywords are and which ones you need to have in your campaigns. It will also show you the right way to add negative keywords (most people do it the wrong way until they take this training).

Lessons 4 & 5 - Keyword Match Types

If you start running Google Ads without understanding keyword match types then you're sure to waste a lot of money. These two lessons will ensure you know which match types to use for maximum results.

Lesson 7 - The Search Terms Report

Reviewing the search terms report for new negative keywords is something you should do on a regular basis if you want to get the best return on investment from your Google Ads campaigns.

Most Google Ads advertisers don't know the search terms report exists so this lesson will show you exactly where it is and how to use it.

Plus if you buy this course today I'll throw in these great bonuses worth £431 for free:

Free Bonus #1 - Google Ads Coaching Call (Value £250)

Everyone who buys this course gets a complimentary half hour one-to-one coaching call with me at the end. This is a chance for us to review your new keywords to check they are going to work well and for me to point out any keywords you might have missed. I'll also give you some tips on how to build a Google Ads campaign with your new keywords and answer any questions you might have after going through the course.

Free Bonus #2 - Negative Keyword Lists (Value £97)

These lists of common negative keywords will save you time and money. It includes the kind of negative keywords which pretty much all advertisers should be using plus a whole load that are specific to the financial services sector. These negative keywords are the same ones I use with my done-for-you clients to make their campaigns more efficient right from day one. Simply copy and paste them into your Google Ads account to reduce wasted spend and increase your return on investment. 

Free Bonus #3 - List of Keyword Tools (Value £17)

Want to get even more keyword ideas that you can get from Google's own Keyword Planner? Then this list of my favourite third-party keyword tools will be invaluable.

Free Bonus #4 - Keyword Ideas List - (Value £67)

Speed through the course even faster and avoid getting stuck for inspiration with my tried-and-tested list of keyword ideas specifically tailored for generating mortgage leads.

Don't just take my word for it...

Watch this video to hear how mortgage broker Paul Tait started seeing decent results from Google Ads for the first time once he used the strategies from this course to build a list of highly effective niche keywords.

And look at what these other mortgage brokers and current students of mine are saying about my unique approach to online lead generation:

Peter Callomon

Mortgage Broker

A minor miracle

David really gets results. His ability to generate leads from a previously inactive website is nothing short of a minor miracle. The trouble a client has with engaging David is that the resulting increase in business might be too much to cope with! 

Kerri-Ann Douglas CeMAP

Marketing & Business Relationship Manager

Great value for money

In less than a month I have learnt so much and added huge value to my firm's marketing and lead generation goals already. 

Paul Came

Mortgage Adviser

Comprehensive and so well delivered

The content of this course is comprehensive and so well delivered. It really does equip you with the tools, skills and knowledge to build a sustainable and affordable all round marketing platform.

Advertise to the Right People at the Right Time


Stop wasting money on showing ads to the wrong people on the wrong platforms. This course, plus the free bonuses, will teach you everything you need to know in order to get yourself in front of the right audience on Google so as you can have a steady flow of quality visitors coming to your website.

Join today and get all this!

Google Ads Keywords Course that will help you target the right type of clients with Google Ads (£199 value)

1-2-1 Coaching to ensure you complete the course and know how to put what you've learnt into practice (£250 value)

Bonus Negative Keyword List to help you get increased profitability from day one (£97 value)

Bonus List of Keyword Tools to help you achieve rapid implementation and results (£17 value)

Bonus Keyword Ideas List to give you inspiration from real-life successful Google Ads campaigns (£67 value)

Unlimited Support via email whilst you complete the training (£priceless)

Lifetime Updates that ensure you always have the very latest content (£500 value)

Total Value = £1,130

All for Only £199 plus VAT

I’m David Miles, and I can tell you from experience that every single thing you have read in the last 5 minutes works in the real world.
I owned a successful firm of IFAs and mortgage brokers, before becoming a Qualified Google Ads Professional. I know what works and what doesn’t, and I know results when I see them.
That’s why if you’re unhappy for any reason, I’ll refund everything within 30 days of your purchase. I really am that confident that my unique approach to lead generation will transform your business!

David Miles

David Miles - The PPC Machine - Google Ads Expert

Don’t wait! Look at what my past students have to say...

Andrew Carmichael


A fantastic course

David ran a fantastic course. This man knows what he is talking about – a prince in a sea of charlatan’s and snake oil salesmen. Listen and learn!

Rob Fielding

Digital Marketing Manager

Thoroughly impressed

I was thoroughly impressed by David’s wide knowledge of PPC and his ability to offer clear and effective advice. I left the course feeling a lot more confident about my ability to run a PPC campaign.

Cordelia Oxley

Head of Marketing

I left the course with skills I am excited to use

David uses real-time examples so that you can easily relate to what he is talking about, and I left the training course armed with skills I am excited to use!

David Doyle

Mortgage Broker

A fantastic course

David's helped me set up my Facebook Ads campaign and from that I've generated over 50 leads.

Phil Barros

Head of Marketing

Immediate improvements

David’s strategies have shown immediate improvements to online impressions, click-through-rate and enquiries since they were implemented. 

James Watson

Chief Technical Officer

An excellent course

David has a way of making potentially very tough and complicated procedures clear and easy to understand. An excellent course, one which I’d recommend to anyone who wants to get involved with their own AdWords campaign. 

get the GOOGLE ADS KEYWORDS for mortgage brokers and financial advisers training today

100% Satisfaction Guarantee

If you don't feel these courses deliver excellent value, you can get a full refund anytime within 30 days of joining.

Amazing Value!

Frequently Asked Questions

How long does it take to complete the courses?

Depending on how quickly you work through the training and where you're starting from, you could potentially have everything done within a week. But if you want to take things a bit slower then that's fine too! 

What if I don't have my own website yet?

If you don't have a website yet but are planning on getting one soon then you can still take this course. In fact, by deciding on your Google Ads keywords now, you can make sure that when the website is built it has landing pages which will be suitable destinations for people who search for those keywords on Google.

How does the money back guarantee work?

It's very simple. If you buy this course and then change your mind for any reason, you can get a full refund within the first 30 days just by emailing [email protected]

Is this for IFAs as well as mortgage brokers?

Yes - definitely!

The examples used in the training relate to generating mortgage leads. However, you can use exactly the same methods and techniques to generate leads for pensions, investment advice, etc.

Will the programme take up lots of time?

No, it won't. Each lesson is only around 10 minutes long and you'll see great results just from devoting 30 minutes a day to the courses.

What support do I get?

You'll get a complimentary 1-2-1 coaching call plus unlimited support via email while you're doing the training.


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