Google Ads

Structuring Your Google Ads Account

2 Lessons Intermediate

Learn how to structure your Google Ads account correctly with campaigns and ad groups.

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Course Structure

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Campaigns and Ad Groups

This lesson introduces the concept of campaigns and ad groups and explains how they can be used to structure your Google Ads account, reduce costs, and give you more control over where and when your ads appear.

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Planning Your Account Structure

Watch as I demonstrate how you can take your list of keywords and split it up into a sensibly structured collection of campaigns and ad groups.