In this lesson, you'll learn what GA4 is, why you need to migrate to it, and how it differs from the previous version of Google Analytics.

This lesson shows you step-by-step how to create a GA4 property and add the required tracking code to your website.

Now that you've got GA4 installed, it's time to set up conversion tracking and link GA4 to your Google Ads account. This lesson shows you how to do all of that.