Google Ads
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Google Ads Quick Start for Local Businesses

8 Lessons Easy

Designed for businesses that want to be found purely for local searches, this free course covers the seven essential steps you need to take if you want to set up your first Google Ads campaign in the right way.

Course Structure

For Members and Registered Users Only

Create a Google Ads account

In this first lesson you'll get your Google Ads account created so you're ready to build your first campaign.

For Members and Registered Users Only

Choose your keywords

Now that your Google Ads account is up and running it’s time to start planning and building your first campaign. To do that we need to establish what your core keywords are. This lesson teaches you how to do that.

For Members and Registered Users Only

Create a campaign

Every Google Ads account needs at least one campaign. But with so many settings available, how do you know which options to choose? This lesson will explain it all.

For Members and Registered Users Only

Create an ad group

In this lesson you'll create an ad group, enter your keywords, and learn a bit about keyword match types.

For Members and Registered Users Only

Write your ads

In this lesson it's time to get creative as we learn how to write ads that will set you apart from your competitors.

For Members and Registered Users Only

Create ad extensions

Although they're optional, ad extensions can make a big difference to how successful your campaign is. This lesson shows you how to set up the most common ad extensions.

For Members and Registered Users Only

Configure conversion tracking

People often forget to use conversion tracking or can't be bothered to set it up. But if you want to avoid wasting money on Google Ads, conversion tracking really is essential.

For Members and Registered Users Only

Quiz

If you've followed all the steps in the seven lessons, you'll now have a well-configured Google Ads campaign up and running.

Now, why not test yourself with this quick quiz and see how much you've learnt from this course.

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