Google Ads (previously known as Google AdWords) is an excellent way of driving potential customers to your website – but only if you know how to use it correctly. Do it the wrong way and you might as well sit at your desk setting light to £50 notes.

Here’s the basic summary of how Google Ads works.

As the advertiser, you tell Google the type of keywords that are relevant to your business. Then, when someone performs a search on Google that matches one of your keywords, they are shown an advert (that you’ve written) for your business. If they click the ad then they get taken to your website.

You don’t pay for your ad to appear; you only pay if someone clicks on your ad and visits your website. This is why it is known as pay per click (PPC) advertising.

In this free course I'll walk you through the seven essential steps you need to take if you want to set up your first Google Ads campaign and do it the right way.

If you are already using Google Ads you can use these same steps to check through the setup of your existing campaigns and correct any costly mistakes that you might have made.

Either way, by the end of this course you'll have created a simple but effective Google Ads campaign that will get you results even if you're a complete beginner or are working with a small budget.