In this first lesson you'll get your Google Ads account created so you're ready to build your first campaign.

Now that your Google Ads account is up and running it’s time to start planning and building your first campaign. To do that we need to establish what your core keywords are. This lesson teaches you how to do that.

Every Google Ads account needs at least one campaign. But with so many settings available, how do you know which options to choose? This lesson will explain it all.

In this lesson you'll create an ad group, enter your keywords, and learn a bit about keyword match types.

In this lesson it's time to get creative as we learn how to write ads that will set you apart from your competitors.

Although they're optional, ad extensions can make a big difference to how successful your campaign is. This lesson shows you how to set up the most common ad extensions.

People often forget to use conversion tracking or can't be bothered to set it up. But if you want to avoid wasting money on Google Ads, conversion tracking really is essential.

If you've followed all the steps in the seven lessons, you'll now have a well-configured Google Ads campaign up and running.

Now, why not test yourself with this quick quiz and see how much you've learnt from this course.