Defining Your Offer

Creating Customer Personas

2 Lessons Easy

Learn how to create the kind of customer personas which will make it much easier to market your business effectively.

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Course Structure

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Why You Need an Ideal Customer Persona

In this lesson you'll learn what an ideal customer persona is and why it underpins all of your marketing.

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Defining Your Ideal Customer Persona

By the end of this lesson you’ll have a clear idea of who your ideal client is. You’ll know what makes then tick and, crucially, what their pain points are and what keeps them awake at night.