Defining Your Offer
Video

Creating Customer Personas

2 Lessons Easy

Learn how to create the kind of customer personas which will make it much easier to market your business effectively.

Course Structure

Premium Course

Why You Need an Ideal Customer Persona

In this lesson you'll learn what an ideal customer persona is and why it underpins all of your marketing.

Premium Course

Defining Your Ideal Customer Persona

By the end of this lesson you’ll have a clear idea of who your ideal client is. You’ll know what makes then tick and, crucially, what their pain points are and what keeps them awake at night.

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