Learn how to create the kind of customer personas which will make it much easier to market your business effectively.
In this lesson you'll learn what an ideal customer persona is and why it underpins all of your marketing.
By the end of this lesson you’ll have a clear idea of who your ideal client is. You’ll know what makes then tick and, crucially, what their pain points are and what keeps them awake at night.
Please log in again. The login page will open in a new tab. After logging in you can close it and return to this page.