Defining Your Offer

Creating a Value Proposition

3 Lessons Intermediate

A well-crafted value proposition will help you stand out from the crowd and will convince people to use you rather than one of your competitors. In this course, you’ll learn what a value proposition is and be taken step-by-step through the process of creating a powerful value proposition of your own.

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Course Structure

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What is a Value Proposition

In this lesson you'll learn the theory of value propositions and get to analyse some real life examples.

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What Makes a Good Value Proposition

In this lesson you'll find out what makes a good value proposition for a mortgage broker.

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Creating Your Value Proposition

Now you know what makes a good value proposition, it's time to create a powerful one for your business.