This step-by-step online course will show you how to grow your mortgage business by generating a consistent flow of quality leads from your own website.
Discover how to use these proven marketing tools and highly actionable techniques to get measurable results, guided by an experienced digital marketing consultant and trainer who used to run his own mortgage brokerage.
The course is divided into three modules:
You can purchase the modules individually or you can buy all three together for a discounted price.
You'll have access to all of the training materials right from the start, so if you want to move through at a faster pace you can.
For more info or to purchase the course, click here.
By the end of Module 1 you will have all of the foundations you need for a successful online or offline marketing campaign. You’ll know who you need to market to and you’ll be 100% clear on the reasons why these prospects should choose you over any other mortgage broker.
Welcome to the course!
In this lesson you'll learn what an ideal customer persona is and why it underpins all of your marketing.
By the end of this lesson you’ll have a clear idea of who your ideal client is. You’ll know what makes then tick and, crucially, what their pain points are and what keeps them awake at night.
By niching your business you'll be seen as a specialist mortgage broker and that brings a lot of benefits.
This lesson will show you how to decide on a handful of niches based on client type, property type, or mortgage type, that will define your business in the future.
In this lesson you'll learn the theory of value propositions and get to analyse some real life examples.
In this lesson you'll find out what makes a good value proposition for a mortgage broker.
Now you know what makes a good value proposition, it's time to create a powerful one for your business.
By the end of Module 2 you will have a website which is optimised to convert the maximum number of visitors into leads. Instead of just being a sales brochure, your site will now offer real value to your potential clients. And you'll have automated systems in place to ensure that all of your prospects get properly followed-up, even while you sleep.
Discover what lead magnets are and why they are such an important tool for getting more mortgage enquiries from your webiste.
Now that you what a lead magnet is and why you need one, it's time to decide on what your lead magnet is going to be about.
In these next two lessons you'll learn how to create your own lead magnet.
By the end of this lesson you'll have created your own great looking PDF lead magnet.
This lesson looks at what you should put in your follow up email sequence.
In this lesson you'll learn a number of tips and techniques for getting people to open and read your follow-up emails.
Getting people to take action when they've read your follow-up emails is really important. Here's how you do it.
In this lesson we'll take a quick look at an overview of the system we are going to be building to distribute your lead magnet and build your email list.
Thrive Themes is a collection of plugins which will make it really easy for you to create landing pages, opt-in forms, and online quizzes.
ActiveCampaign is the email marketing solution that will maintain your list of email subscribers and send them automated nurture emails.
In this lesson you'll learn how to create a high converting landing page using Thrive Architect.
In this lesson you'll learn how to use Thrive Architect to create the thank you page (or confirmation page) that people will see after they have signed up to receive your lead magnet.
Now that you've created a basic thank you page, in this lesson you'll see how to make a few enhancements to it so as it has the potential to bring in new enquiries for you.
In this lesson you'll learn how to use Thrive Leads to create high converting opt-in forms which will help you grow your mailing list of potential clients.
If you don't already have WordPress installed, you'll need to install it before you install Thrive Themes.
Now that your lead nurturing system is up and running, it's time to look at some of the small edits and enhancements you can make to your website to improve its conversion rate.
Your website may already have pages that are dedicated to the specific niche(s) you have decided to target. If not, this lesson will explain what you need to do to create those pages.
Now that your website is ready for action, in Module 3 you'll be implementing a digital marketing strategy to drive targeted traffic to the site. You'll get to use my proven techniques to attract quality visitors to your website without spending a fortune on advertising. This majority of these visitors will be people who are actively looking for a mortgage or remortgage right now. And the rest will be warm leads that can be funnelled into your marketing automation system, ready to be converted into leads further down the line.
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