In this lesson you'll learn some of the best ways of coming up with ideas for effective keywords.

Now that you've come up with some initial keyword ideas using the techniques outlined in the last lesson, it's time to expand each of those ideas into a multi-keyword list.

Google provides its own keyword tool called Keyword Planner and in this lesson you'll learn how to use it to get keywords ideas for your campaigns.

This lesson covers what match types are and how each of the four different match types works.

In this lesson, you'll get to see how your choice of keyword match type affects the type of search terms your ads will appear for.