Google Ads

Building Your Google Ads Campaigns

5 Lessons Intermediate

A step-by-step guide to setting up your Google Ads campaigns the right way.

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Course Structure

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What to expect (and not expect) from this course.

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Creating Your First Campaign

This lesson covers how to create a campaign and set up your first ad group.

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Creating Ads and Ad Extensions

This lesson covers how to create additional ads in your first ad group and how to set up some ad extensions.

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Adding Negative Keywords

This lesson covers how to add negative keywords to your campaign.

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Creating Additional Ad Groups and Campaigns

This lesson shows how to build out your account with additional ad groups and campaigns.