In this lesson you'll learn what dynamic landing pages are and why they are so useful when it comes to improving the performance of your Google Ads campaigns.

In this lesson you'll learn how to add the required code to your landing page to make it retrieve the town name from the URL and insert it into the required point(s) on the page.

If your website runs on WordPress, there is a quicker and easier way to add the required code to your landing page to make it dynamic. This lesson shows you how it's done.