Creating Customer Personas
Learn how to create the kind of customer personas which will make it much easier to market your business effectively.
2 Lessons
Progress
Niching Your Business
Find out how to niche your business and discover why doing so will improve every aspect of your marketing and allow you to take on more new clients.
2 Lessons
Progress
Creating a Value Proposition
A well-crafted value proposition will help you stand out from the crowd and will convince people to use you rather than one of your competitors. In this course, you'll learn what a value proposition is and be taken step-by-step through the process of creating a powerful value proposition of your own.
3 Lessons
Progress
Using Lead Magnets to Fill Your Pipeline
Find out how to use lead magnets to turn more of your website visitors into prospects.
4 Lessons
Progress
Creating an Email Sequence
Learn how to create a follow-up email sequence that will get prospects to know, like and trust you.
3 Lessons
Progress
Building an Email Automation System
Use your lead magnet and follow up emails to create a system that will automatically turn your cold leads into warm leads.
8 Lessons
Progress
Creating Effective Landing Pages
This course highlights a few simple things you can do to your website and your landing pages to increase the number of leads and enquiries it delivers.
2 Lessons
Progress
Google Ads Quick Start
Google Ads (previously known as Google AdWords) is an excellent way of driving potential customers to your website – but only if you know how to use it correctly. Do it the wrong way and you might as well sit at your desk setting light to £50 notes.
Here’s the basic summary of how Google Ads works.
As the advertiser, you tell Google the type of keywords that are relevant to your business. Then, when someone performs a search on Google that matches one of your keywords, they are shown an advert (that you’ve written) for your business. If they click the ad then they get taken to your website.
You don’t pay for your ad to appear; you only pay if someone clicks on your ad and visits your website. This is why it is known as pay per click (PPC) advertising.
In this free course I'll walk you through the seven essential steps you need to take if you want to set up your first Google Ads campaign and do it the right way.
If you are already using Google Ads you can use these same steps to check through the setup of your existing campaigns and correct any costly mistakes that you might have made.
Either way, by the end of this course you'll have created a simple but effective Google Ads campaign that will get you results even if you're a complete beginner or are working with a small budget.
8 Lessons