Creating Customer Personas

Learn how to create the kind of customer personas which will make it much easier to market your business effectively.

2 Lessons

Easy

Progress

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Niching Your Business

Find out how to niche your business and discover why doing so will improve every aspect of your marketing and allow you to take on more new clients.

2 Lessons

Easy

Progress

Not started

Creating a Value Proposition

A well-crafted value proposition will help you stand out from the crowd and will convince people to use you rather than one of your competitors. In this course, you'll learn what a value proposition is and be taken step-by-step through the process of creating a powerful value proposition of your own.

3 Lessons

Intermediate

Progress

Not started

Using Lead Magnets to Fill Your Pipeline

Find out how to use lead magnets to turn more of your website visitors into prospects.

4 Lessons

Easy

Progress

Not started

Creating an Email Sequence

Learn how to create a follow-up email sequence that will get prospects to know, like and trust you.

3 Lessons

Intermediate

Progress

Not started

Building an Email Automation System

Use your lead magnet and follow up emails to create a system that will automatically turn your cold leads into warm leads.

8 Lessons

Advanced

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Creating Effective Landing Pages

This course highlights a few simple things you can do to your website and your landing pages to increase the number of leads and enquiries it delivers.

2 Lessons

Intermediate

Progress

Not started

Building Dynamic Landing Pages

Build dynamic landing pages to boost your Google Ads results.

3 Lessons

Advanced

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Installing Google Analytics

Learn how to install Google Analytics with or without Google Tag Manager

3 Lessons

Easy

Progress

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Setting Up Goals in Google Analytics

You can't improve what you can't measure. This course will teach you how to set up goals and conversion tracking in Google Analytics so as you can easily see the results of your marketing efforts and identify where improvements are needed.

5 Lessons

Intermediate

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An Introduction to Google Ads

This course provides an overview of how Google Ads works.

2 Lessons

Easy

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Choosing Keywords for Google Ads

This course will show you how to find the right keywords for Google Ads so as you attract the right kind of visitors to your website without spending a fortune.

7 Lessons

Intermediate

Progress

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