Creating Customer Personas
Learn how to create the kind of customer personas which will make it much easier to market your business effectively.
2 Lessons
Progress
Niching Your Business
Find out how to niche your business and discover why doing so will improve every aspect of your marketing and allow you to take on more new clients.
2 Lessons
Progress
Creating a Value Proposition
A well-crafted value proposition will help you stand out from the crowd and will convince people to use you rather than one of your competitors. In this course, you'll learn what a value proposition is and be taken step-by-step through the process of creating a powerful value proposition of your own.
3 Lessons
Progress
Using Lead Magnets to Fill Your Pipeline
Find out how to use lead magnets to turn more of your website visitors into prospects.
4 Lessons
Progress
Creating an Email Sequence
Learn how to create a follow-up email sequence that will get prospects to know, like and trust you.
3 Lessons
Progress
Building an Email Automation System
Use your lead magnet and follow up emails to create a system that will automatically turn your cold leads into warm leads.
8 Lessons
Progress
Creating Effective Landing Pages
This course highlights a few simple things you can do to your website and your landing pages to increase the number of leads and enquiries it delivers.
2 Lessons
Progress
3 Lessons
Progress
Installing Google Analytics
Learn how to install Google Analytics with or without Google Tag Manager
3 Lessons
Progress
Setting Up Goals in Google Analytics
You can't improve what you can't measure. This course will teach you how to set up goals and conversion tracking in Google Analytics so as you can easily see the results of your marketing efforts and identify where improvements are needed.
5 Lessons
Progress
2 Lessons
Progress
Choosing Keywords for Google Ads
This course will show you how to find the right keywords for Google Ads so as you attract the right kind of visitors to your website without spending a fortune.
7 Lessons