This step-by-step online course will show you how to grow your mortgage business by generating a consistent flow of quality leads from your own website.
Discover how to use these proven marketing tools and highly actionable techniques to get measurable results, guided by an experienced digital marketing consultant and trainer who used to run his own mortgage brokerage.
The Step-by-Step Programme
The course is divided into three modules:
- Module 1 - Defining your marketing strategy and proposition
- Module 2 - Making your website fit-for-purpose
- Module 3 - Driving potential clients to your website
You can purchase the modules individually or you can buy all three together for a discounted price.
You'll have access to all of the training materials right from the start, so if you want to move through at a faster pace you can.
For more info or to purchase the course, click here.
Google Ads (previously known as Google AdWords) is an excellent way of driving potential customers to your website – but only if you know how to use it correctly. Do it the wrong way and you might as well sit at your desk setting light to £50 notes.
Here’s the basic summary of how Google Ads works.
As the advertiser, you tell Google the type of keywords that are relevant to your business. Then, when someone performs a search on Google that matches one of your keywords, they are shown an advert (that you’ve written) for your business. If they click the ad then they get taken to your website.
You don’t pay for your ad to appear; you only pay if someone clicks on your ad and visits your website. This is why it is known as pay per click (PPC) advertising.
In this free course I'll walk you through the seven essential steps you need to take if you want to set up your first Google Ads campaign and do it the right way.
If you are already using Google Ads you can use these same steps to check through the setup of your existing campaigns and correct any costly mistakes that you might have made.
Either way, by the end of this course you'll have created a simple but effective Google Ads campaign that will get you results even if you're a complete beginner or are working with a small budget.