Driving traffic to your website using PPC, SEO, and social media is all very well. But what happens after that? Do your website visitors complete the action you want them to take (do they convert) or do they leave your site never to be seen again? Often a large chunk of your marketing budget is wasted because your website is not optimised for conversions. Below you'll find some of my best conversion rate optimisation (CRO) content and guides, as well as a selection of case studies, which you can use to improve your own conversion rate and get more leads without having to spend more on advertising.
Learn how to design and build your own conversion rate optimised website to generate leads for your business. This comprehensive guide book will take you step-by-step through the whole process. No technical or design skills required!
Hi. I'm David Miles, the founder of The PPC Machine and the chief content creator for this website. I've been helping people use conversion rate optimisation and other digital marketing strategies to grow their businesses for the past 15 years.
Conversion rate optimisation (CRO) is the process of improving your website in order to increase the chances of your visitors turning into customers or clients. CRO strategies can include making your website more attractive so that when someone visits the site they want to stay and look around, as well as making your site easier to use and more persuasive so as visitors are more likely to take the actions you want them to take (such as filling in an enquiry form or making a purchase).
If you are spending money on PPC or SEO, it is vital that you focus on CRO in order to get the maximum return from the time and money you are investing in driving traffic to your website. If you want to get more leads or sales, it is often much easier and cheaper to improve your conversion rate than it is to drive an extra 1,000 people per month to your site.
Some of the key elements of a successful CRO strategy are listed below. Focusing on even just a couple of these can make a huge difference to the conversion rate of your website and mean that you get more new customers from your site.
By combining conversion optimised websites and landing pages with highly effective PPC campaigns and email marketing funnels, you too can have the kind of consistent and cost effective lead generation system that I implement for my clients.