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Category Archives for Conversion Rate Optimisation

3 Easy Ways to Get More Mortgage Leads

When I ran my own mortgage brokerage, our biggest challenge was getting enough mortgage leads to keep the team busy and keep the fees coming in. And I know that it’s a challenge still being faced by lots of mortgage brokers and mortgage advisers today. So in this post I’m going to share three lead generation […]

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Why Website Carousels Are a Bad Idea

 The other day I was in a meeting with one of my clients and their web designer, discussing the content for a new site they are having built. As often happens in these situations, the designer was recommending that we include an image slider or image carousel on the home page. Image sliders and carousels are […]

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How To Make Your Lead Magnet Work For You

In the first two parts of this series of articles about lead magnets we talked about what a lead magnet is and why you need one and also looked at how to create a lead magnet. If you think back to part one, you’ll remember that, broadly speaking, the purpose of a lead magnet is to:open […]

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Create Your First Lead Magnet in Less Than One Hour

A few days ago I wrote about what lead magnets are and why you should be using them to get more enquiries from your website. Today’s post follows on from that and will explain how to create your first lead magnet.What’s It All About, Alfie?The first step in creating a great lead magnet is to […]

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Lead Magnets: What Are They and Why Do You Need One

Most of the clients I work with are in service-based industries. So their websites are not designed to sell products. They’re there to generate leads – usually in the form of an inbound phone call or an enquiry form being submitted. You’d think it would be pretty easy to get someone who’s visited your website to […]

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A Follow-Up on Following-Up

A few weeks ago I wrote about how to convert more of your website visitors into paying customers by using the correct kind of follow-up process.  Today I’m returning to the theme of how important it is to follow-up in an appropriate way when you receive a lead via your website. But this time I’m not […]

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Do Your Headlines Pass the Mother-in-Law Test?

I was on a call the other day with Andy, one of my Google Ads coaching clients, and he said he was having trouble coming up with a good headline for one of his landing pages. The original version that he was trying to improve on simply had a factual statement about the product and did […]

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How to Turn Website Visitors into Paying Customers

I met up for coffee with a business coach this week and we got talking about the various ways we help our respective clients grow their businesses. ​And it turns out that my approach to digital marketing consultancy has quite a lot in common with the way a business coach would help their clients.​You see, […]

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Why a Discount Code Box Could Be Killing Your Sales

For the past couple of months I’ve been working with a client who is having a new website built. They wanted to work with me so as they had someone on their side who could keep an eye on the web agency and make sure they designed and built the site in a way which […]

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Without a Proper Landing Page Your AdWords Campaign Will Fail

I’ve been doing some work for a commercial finance broker over the past few months. It’s turned into a great case study that shows the importance of having a properly designed landing page if you want your AdWords campaigns to be successful.The ProblemBecause he’s an appointed rep for a network, the client, Rupert, had a […]

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