The PPC Machine
Spread the Word

Category Archives for Conversion Rate Optimisation

How to Create a Customer Avatar or Persona

Our branding and marketing efforts are only as effective as our understanding of our audience. The more you can understand your potential customers’ needs and desires when selling a product or providing a service, the more effective your digital marketing campaigns will be. That’s why, when you’re creating or improving your website, it’s important that you […]

Continue reading

How to Write a Value Proposition

One of the easiest ways to make your website more effective and improve its conversion rate is to make sure it features a strong value proposition.What is a Value Proposition?In the context of a website, a value proposition is a clear and concise statement which can be displayed as the main headline on your website, […]

Continue reading

Build Your Own Lead Generating Website for Under £500

Your Free GiftThis is an in-depth post that covers a lot of ground. If you’d prefer to download it as a printer-friendly ebook that you can keep and refer back to, just click the button below. DOWNLOAD THIS ARTICLE AS A FREE EBOOK Before you can start generating your own leads online you’re going to […]

Continue reading

Why Website Carousels Are a Bad Idea

The other day I was in a meeting with one of my clients and their web designer, discussing the content for a new site they are having built. As often happens in these situations, the designer was recommending that we include an image slider or image carousel on the home page.Image sliders and carousels are […]

Continue reading

How To Make Your Lead Magnet Work For You

In the first two parts of this series of articles about lead magnets we talked about what a lead magnet is and why you need one and also looked at how to create a lead magnet. If you think back to part one, you’ll remember that, broadly speaking, the purpose of a lead magnet is to:open […]

Continue reading

Create Your First Lead Magnet in Less Than One Hour

A few days ago I wrote about what lead magnets are and why you should be using them to get more enquiries from your website. Today’s post follows on from that and will explain how to create your first lead magnet.What’s It All About, Alfie?The first step in creating a great lead magnet is to […]

Continue reading

Lead Magnets: What Are They and Why Do You Need One

Most of the clients I work with are in service-based industries. So their websites are not designed to sell products. They’re there to generate leads – usually in the form of an inbound phone call or an enquiry form being submitted. You’d think it would be pretty easy to get someone who’s visited your website to […]

Continue reading

A Follow-Up on Following-Up

A few weeks ago I wrote about how to convert more of your website visitors into paying customers by using the correct kind of follow-up process.  Today I’m returning to the theme of how important it is to follow-up in an appropriate way when you receive a lead via your website. But this time I’m not […]

Continue reading

Do Your Headlines Pass the Mother-in-Law Test?

I was on a call the other day with Andy, one of my Google Ads coaching clients, and he said he was having trouble coming up with a good headline for one of his landing pages. The original version that he was trying to improve on simply had a factual statement about the product and did […]

Continue reading

How to Turn Website Visitors into Paying Customers

I met up for coffee with a business coach this week and we got talking about the various ways we help our respective clients grow their businesses. ​And it turns out that my approach to digital marketing consultancy has quite a lot in common with the way a business coach would help their clients.​ You see, […]

Continue reading