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Category Archives for Google Ads

How to Find Out the Age, Gender, and Interests of Your Website Visitors

Google Analytics can give you loads of useful and interesting information about the people who visit your website. But some of this information – such as the age, gender, and interests of your visitors – is only available if you enable the demographics and interests reports in Analytics. In the video below, I’ll walk you through how […]

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What is RLSA and How Can It Help Your Google Ads Campaigns?

With a standard search campaign in Google Ads, your keywords, ads and bids are the same regardless of who is carrying out the search. And yet, in many cases, there’s one group of searchers who are more likely to convert when they visit your site – and that’s those people who have already visited your […]

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10 Ways to Build Your Google Ads Keyword List – Fast!

If you want to advertise successfully with Google Ads it’s vital that you start off with a good list of keywords. Your keywords are the foundation of your campaigns. They are the words and phrases which your potential customers are likely to include in their search when they are on Google looking for the products or […]

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How to Target Ads on the Google Display Network

The Google Display Network (GDN) is often dismissed as being a waste of money that drives low quality traffic to your website and generates little or nothing in the way of conversions. That view was probably justified back in the early days of the GDN when advertisers had little control over where their ads appeared and […]

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Data Analysis Cuts Google Ads Costs by 31%

One of the reasons I enjoy working in digital marketing, and with Google Ads in particular, is that it requires me to use both my analytical skills and my creativity. Creativity is important when you need to come up with ideas for new ad variations that you can use in split-testing. And this week I want to […]

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How to Use Split Testing to Boost Your Google Ads Performance

If you’ve read any of my blogs or guides about setting up Google Ads then you’ll know that I always recommend having at least two ads in each of your ad groups so as you can split-test different ad variations. This week I thought I’d share a couple of examples of how running split-tests (or A/B […]

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How to Turn Website Visitors into Paying Customers

I met up for coffee with a business coach this week and we got talking about the various ways we help our respective clients grow their businesses. ​And it turns out that my approach to digital marketing consultancy has quite a lot in common with the way a business coach would help their clients.​You see, […]

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Keyword Matching in Google Ads

Each keyword in your Google Ads account has to be set to a particular match type. There are three main match types you can choose from: broad match, phrase match, and exact match. There’s also a lesser known, but very useful, fourth option called modified broad match. What does a match type do?The match type […]

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Google Ads in a Nutshell

Google Ads (known as Google AdWords until its rebrand in 2018) is an online advertising platform used to drive potential customers to your website. It works on a pay-per-click (PPC) model which means that, unlike traditional advertising where you pay for your advert to appear, with Google Ads you only pay if someone clicks on […]

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Expanded Text Ads Now Even Bigger

Two years after they introduced expanded text ads, Google has just announced a further increase to the amount of space available for Google Ads advertisers to get their message across. Starting next month, you will now be able to add a third headline to each of your ads. This third headline is optional and, even if […]

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