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Category Archives for Case Studies

Responsive Display Ads Versus Image Ads – Is Less Really More?

The 20th Century New York abstract artist Ad Reinhardt once said:”The more stuff in it, the busier the work of art, the worse it is. More is less. Less is more.”And Ludwig Mies van der Rohe used “less is more” to describe his minimalist style of architecture. But does this same “less is more” philosophy apply […]

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Data Analysis Cuts Google Ads Costs by 31%

One of the reasons I enjoy working in digital marketing, and with Google Ads in particular, is that it requires me to use both my analytical skills and my creativity. Creativity is important when you need to come up with ideas for new ad variations that you can use in split-testing. And this week I want to […]

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How to Use Split Testing to Boost Your Google Ads Performance

If you’ve read any of my blogs or guides about setting up Google Ads then you’ll know that I always recommend having at least two ads in each of your ad groups so as you can split-test different ad variations. This week I thought I’d share a couple of examples of how running split-tests (or A/B […]

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How to Turn Website Visitors into Paying Customers

I met up for coffee with a business coach this week and we got talking about the various ways we help our respective clients grow their businesses. ​And it turns out that my approach to digital marketing consultancy has quite a lot in common with the way a business coach would help their clients.​You see, […]

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Without a Proper Landing Page Your AdWords Campaign Will Fail

I’ve been doing some work for a commercial finance broker over the past few months. It’s turned into a great case study that shows the importance of having a properly designed landing page if you want your AdWords campaigns to be successful.The ProblemBecause he’s an appointed rep for a network, the client, Rupert, had a […]

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