The PPC Machine
Spread the Word

How to Target Ads on the Google Display Network

The Google Display Network (GDN) is often dismissed as being a waste of money that drives low quality traffic to your website and generates little or nothing in the way of conversions.That view was probably justified back in the early days of the GDN when advertisers had little control over where their ads appeared and […]

Continue reading

How to Write Website Headlines That Boost Conversions

I was on a call the other day with Andy, one of my Google Ads coaching clients, and he said he was having trouble coming up with a good headline for one of his landing pages. The original version that he was trying to improve on simply had a factual statement about the product and did […]

Continue reading

Data Analysis Cuts Google Ads Costs by 31%

One of the reasons I enjoy working in digital marketing, and with Google Ads in particular, is that it requires me to use both my analytical skills and my creativity. Creativity is important when you need to come up with ideas for new ad variations that you can use in split-testing. And this week I want to […]

Continue reading

How to Use Split Testing to Boost Your Google Ads Performance

If you’ve read any of my blogs or guides about setting up Google Ads then you’ll know that I always recommend having at least two ads in each of your ad groups so as you can split-test different ad variations. This week I thought I’d share a couple of examples of how running split-tests (or A/B […]

Continue reading

How to Turn Website Visitors into Paying Customers

I met up for coffee with a business coach this week and we got talking about the various ways we help our respective clients grow their businesses. ​And it turns out that my approach to digital marketing consultancy has quite a lot in common with the way a business coach would help their clients.​ You see, […]

Continue reading

Why a Discount Code Box Could Be Killing Your Sales

For the past couple of months I’ve been working with a client who is having a new website built. They wanted to work with me so as they had someone on their side who could keep an eye on the web agency and make sure they designed and built the site in a way which […]

Continue reading

Keyword Matching in Google Ads

Each keyword in your Google Ads account has to be set to a particular match type. There are three main match types you can choose from: broad match, phrase match, and exact match. There’s also a lesser known, but very useful, fourth option called modified broad match. What does a match type do?The match type […]

Continue reading

An Introduction to Google Ads

Google Ads (known as Google AdWords until its rebrand in 2018) is an online advertising platform used to drive potential customers to your website. It works on a pay-per-click (PPC) model which means that, unlike traditional advertising where you pay for your advert to appear, with Google Ads you only pay if someone clicks on […]

Continue reading

Expanded Text Ads Now Even Bigger

Two years after they introduced expanded text ads, Google has just announced a further increase to the amount of space available for Google Ads advertisers to get their message across. Starting next month, you will now be able to add a third headline to each of your ads. This third headline is optional and, even if […]

Continue reading

5 Common Google Ads Mistakes That Could Be Costing You a Fortune

Google Ads – Google’s pay-per-click (PPC) advertising platform – has undergone a lot of changes and enhancements since it was launched, including a change of name. However, the basic principles of the system are the same now as they were 20 years ago when AdWords (as it used to be called) was launched.  In a nutshell, […]

Continue reading
>