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5 Common AdWords Mistakes That Could Be Costing You a Fortune

Google AdWords – Google’s pay-per-click (PPC) advertising platform – has recently been rebranded and is now known as Google Ads. The name may have changed, but the basic principles of the system are the same now as they were 18 years ago when AdWords was launched. You write an ad for your business, choose keywords that […]

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Don’t Let Your Remarketing Ads Get Muted

Even if they don’t realise it, most people will have been exposed to remarketing ads (also know as retargeting ads) whilst surfing the web. Remarketing ads are text, image or video ads which appear all over the internet to encourage you to return to a website that you have previously visited. The theory behind this is […]

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7 Reasons to Bid on Your Brand Name in Google AdWords

When I’m setting up a new Google AdWords account I nearly always include a brand campaign – i.e. a campaign where all the keywords are the advertiser’s company/brand name plus common variations and misspellings of it. So, for example, if I was setting up AdWords for the bank NatWest I’d have a campaign where the keywords […]

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Without a Proper Landing Page Your AdWords Campaign Will Fail

I’ve been doing some work for a commercial finance broker over the past few months. It’s turned into a great case study that shows the importance of having a properly designed landing page if you want your AdWords campaigns to be successful.The ProblemBecause he’s an appointed rep for a network, the client, Rupert, had a […]

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Does Size Really Matter?

Towards the end of July, Google made one of the biggest ever changes to AdWords by introducing Expanded Text Ads. Previously, the standard AdWords text ads that appear at the top and bottom of Google search results had a headline of up to 25 characters, and then two description lines of up to 35 characters each. […]

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