fbpx
The PPC Machine
Spread the Word

7 Reasons to Bid on Your Brand Name in Google AdWords

When I’m setting up a new Google AdWords account I nearly always include a brand campaign – i.e. a campaign where all the keywords are the advertiser’s company/brand name plus common variations and misspellings of it. So, for example, if I was setting up AdWords for the bank NatWest I’d have a campaign where the keywords […]

Continue reading

Without a Proper Landing Page Your AdWords Campaign Will Fail

I’ve been doing some work for a commercial finance broker over the past few months. It’s turned into a great case study that shows the importance of having a properly designed landing page if you want your AdWords campaigns to be successful.The ProblemBecause he’s an appointed rep for a network, the client, Rupert, had a […]

Continue reading

Does Size Really Matter?

Towards the end of July, Google made one of the biggest ever changes to AdWords by introducing Expanded Text Ads. Previously, the standard AdWords text ads that appear at the top and bottom of Google search results had a headline of up to 25 characters, and then two description lines of up to 35 characters each. […]

Continue reading
>