Google Ads has a bad reputation amongst a lot of mortgage brokers. Many of them seem to prefer using Facebook Ads to generate mortgage leads, even though Google Ads might actually produce a better return on investment. Don’t get me wrong. I’m not saying that Facebook Ads shouldn’t be part of your marketing strategy for mortgages.

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About six months ago I stumbled across a website called Authority Hacker, which contains a wealth of resources and training materials for people who want to learn how to do their own SEO.  Over the years I’ve come across loads of sites which claim to teach you how to do SEO and most of them fail

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Negative keywords are a vital component of a well optimised Google Ads account. By adding negative keywords to your Google Ads campaigns, you are telling Google that if a searcher includes one of those negative keywords in their search then you do not want your ad to appear. This means you can filter out the kind

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If you want to improve your Google Ads campaigns one of the key things you should focus on is the content of your ads. The whole point of having an ad is so that it gets clicked. And you can greatly increase the chances of a searcher clicking on your ad instead of someone else’s by

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Most jobs can be done better and quicker if you have access to the right tools. And running Google Ads campaigns is no exception. If you use the right tools you’ll be able to cut the time it takes to manage your Google Ads account and improve the results that you get from your campaigns. In

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Google Ads is often overlooked by IFAs. There seems to be a tendency for financial advisers and IFAs to lean more towards Facebook Ads when it comes to lead generation. However, it may be time you considered looking at Google Ads in order to improve your return on investment. Of course, there are many reasons why Facebook

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