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Without a Proper Landing Page Your AdWords Campaign Will Fail

I’ve been doing some work for a commercial finance broker over the past few months. It’s turned into a great case study that shows the importance of having a properly designed landing page if you want your AdWords campaigns to be successful.The ProblemBecause he’s an appointed rep for a network, the client, Rupert, had a […]

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Does Size Really Matter?

Towards the end of July, Google made one of the biggest ever changes to AdWords by introducing Expanded Text Ads. Previously, the standard AdWords text ads that appear at the top and bottom of Google search results had a headline of up to 25 characters, and then two description lines of up to 35 characters each. […]

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