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SEO in a Nutshell

Search Engine Optimisation (SEO) is the process of getting your website to appear on page one of the major search engines’ organic search results when someone searches for something relevant to the products or services you provide.  Search engines do not charge you to appear in the organic results. And if someone clicks on your organic […]

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Google Ad Grants (aka Free Money for Charities)

Google Ad Grants is a way for charities to get free money from Google. I like the idea of charities being able to get money from one of the world’s biggest companies. So whenever I meet someone from a charity, I always make a point of asking them if they’ve claimed their Google Grant. Nine times […]

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7 Guaranteed Marketing Ideas for Mortgage Brokers

According to KPMG, about two-thirds of UK mortgages are sourced by mortgage brokers. To stand out from the crowd in such a competitive industry, mortgage brokers need to leverage a range of innovative marketing strategies.By taking advantage of new technology, having a customer-centric approach, and using inbound marketing tactics, you’ll be able to attract more […]

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The Secrets of the Google Ads Auction

Every time you carry out a Google search, Google runs an auction to decide which Google Ads adverts to show and in which order. This is known as the ad auction. You might think that, from Google’s point of view, it would be best to simply sell the top positions to the highest bidders. After all, […]

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What’s a Keyword Funnel

When you’re deciding what keywords to use for Google Ads, you need to try to find ones which are less competitive. When we talk about less competitive keywords we’re talking about the more niche ones which aren’t being chased after by every other company that sells the same products or services as you do. The less […]

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3 Easy Ways to Get More Mortgage Leads

When I ran my own mortgage brokerage, our biggest challenge was getting enough mortgage leads to keep the team busy and keep the fees coming in. And I know that it’s a challenge still being faced by lots of mortgage brokers and mortgage advisers today.So in this post I’m going to share three lead generation […]

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Why Website Carousels Are a Bad Idea

The other day I was in a meeting with one of my clients and their web designer, discussing the content for a new site they are having built. As often happens in these situations, the designer was recommending that we include an image slider or image carousel on the home page.Image sliders and carousels are […]

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How To Make Your Lead Magnet Work For You

In the first two parts of this series of articles about lead magnets we talked about what a lead magnet is and why you need one and also looked at how to create a lead magnet. If you think back to part one, you’ll remember that, broadly speaking, the purpose of a lead magnet is to:open […]

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Create Your First Lead Magnet in Less Than One Hour

A few days ago I wrote about what lead magnets are and why you should be using them to get more enquiries from your website. Today’s post follows on from that and will explain how to create your first lead magnet.What’s It All About, Alfie?The first step in creating a great lead magnet is to […]

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Lead Magnets: What Are They and Why Do You Need One

Most of the clients I work with are in service-based industries. So their websites are not designed to sell products. They’re there to generate leads – usually in the form of an inbound phone call or an enquiry form being submitted. You’d think it would be pretty easy to get someone who’s visited your website to […]

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