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Lead Magnets: What Are They and Why Do You Need One

Most of the clients I work with are in service-based industries. So their websites are not designed to sell products. They’re there to generate leads – usually in the form of an inbound phone call or an enquiry form being submitted. You’d think it would be pretty easy to get someone who’s visited your website to […]

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6 Local SEO Tips for Beginners

This guest blog has been provided by Josh Hamit of Improve My Search Ranking Ltd. Competition can be fierce — especially for new local businesses. The top positions in the search engine results pages (SERPs) often seem out of reach, unless you are willing to spend money on advertising. That’s an option that not all […]

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Responsive Display Ads Versus Image Ads – Is Less Really More?

The 20th Century New York abstract artist Ad Reinhardt once said:”The more stuff in it, the busier the work of art, the worse it is. More is less. Less is more.”And Ludwig Mies van der Rohe used “less is more” to describe his minimalist style of architecture. But does this same “less is more” philosophy apply […]

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A Follow-Up on Following-Up

A few weeks ago I wrote about how to convert more of your website visitors into paying customers by using the correct kind of follow-up process.  Today I’m returning to the theme of how important it is to follow-up in an appropriate way when you receive a lead via your website. But this time I’m not […]

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How to Setup Goals in Google Analytics

Within Google Analytics, goals are used to help you see whether your website is achieving your business objectives. To quote Google themselves:A goal represents a completed activity, called a conversion, that contributes to the success of your business. Examples of goals include making a purchase (for an ecommerce site), completing a game level (for a mobile […]

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What are Google Analytics Events?

I often get asked what events are (in the context of Google Analytics) and why they are needed.  It’s a good question and it’s a topic I always cover when I deliver Google Analytics training for my clients. So I’ve just uploaded a video of me explaining Google Analytics events during one of those training sessions. Here […]

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How to Find Out the Age, Gender, and Interests of Your Website Visitors

Google Analytics can give you loads of useful and interesting information about the people who visit your website. But some of this information – such as the age, gender, and interests of your visitors – is only available if you enable the demographics and interests reports in Analytics. In the video below, I’ll walk you through how […]

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What is RLSA and How Can It Help Your Google Ads Campaigns?

With a standard search campaign in Google Ads, your keywords, ads and bids are the same regardless of who is carrying out the search. And yet, in many cases, there’s one group of searchers who are more likely to convert when they visit your site – and that’s those people who have already visited your […]

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10 Ways to Build Your Google Ads Keyword List – Fast!

If you want to advertise successfully with Google Ads it’s vital that you start off with a good list of keywords.Your keywords are the foundation of your campaigns. They are the words and phrases which your potential customers are likely to include in their search when they are on Google looking for the products or […]

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How to Target Ads on the Google Display Network

The Google Display Network (GDN) is often dismissed as being a waste of money that drives low quality traffic to your website and generates little or nothing in the way of conversions.That view was probably justified back in the early days of the GDN when advertisers had little control over where their ads appeared and […]

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