Imagine you’ve just spent a few hours cleaning and tidying your house. Everything’s been put away neatly, the hoovering’s been done, there are no dirty plates left in the kitchen – the place is perfect.Now imagine how you’d feel if someone came in an hour or so later, tramped across the living room in their …
Running a Google Ads campaign can sometimes fee a bit like baking a soufflé. You might know what ingredients to put in, how to mix it, and how long to bake it for, but the smallest mistake can mean that the soufflé doesn’t rise. And a flat soufflé just doesn’t work. It can be the same …
Picture yourself walking through a meadow on a sunny day and arriving at the edge of a gently flowing stream.To continue your journey you need to cross the stream. The stream is reasonably wide but you reckon it’s just about small enough that you could jump to the other side if you took a run …
I had an interesting conversation with a mortgage broker, Emma, a couple of weeks ago about online reviews and social proof.Emma had been telling me how she had a nice big client bank and how she got lots of repeat business from those clients as well as plenty of new clients through personal recommendations.“That’s great,” …
How do you find what works in the ever-changing world of PPC?Pay-per-click campaigns can boost your advertising efforts, but they may feel demanding to keep track of – there are more and more competitors every day, and you need to be ready to take action when you notice a drop in the campaign’s performance.Good PPC …
If you’re a mortgage broker or financial adviser, branding plays an important role in building your business and generating more leads.During one of the live sessions that I run from time to time in my private Facebook group, I interviewed Craig Skelton of CS Financial Group.Craig and I talked about the importance of personal and …