Google has announced changes to the way that phrase match and broad match modifier (BMM) keywords will work from 18 February 2021. In this article, I’m going to summarise what the changes are, look at what the impacts are likely to be for Google Ads advertisers, and let you know what I think you should be …
It never ceases to amaze me how few mortgage brokers (and financial advisers) use Google Ads as a part of their marketing and lead generation strategy. For some mortgage brokers, it’s simply a case that they haven’t really heard of Google Ads and don’t know what it does. But, more often than not, the mortgage brokers I …
When you set up a brand new Google Ads account, it is easy to get sucked into using Google’s setup wizard. This is not always desirable because it means that:you will end up being made to create your first campaign as part of the initial account setup processthat campaign is likely to be a Smart …
Every business in the modern world needs a website. Whether you want to sell products online, make it easier for customers to interact with you, or advertise the services you offer, having a good website is vital to success. It’s no different when you’re a financial adviser or mortgage broker. Being able to put a friendly …
Google Ads often gets a bad press amongst mortgage brokers. They say it’s too expensive and they get lured towards the seemingly cheaper clicks that are available with Facebook Ads. But I firmly believe that Google Ads is a great way to generate your own mortgage leads – so long as you know what you’re doing. So …
I often find myself talking to mortgage brokers who want to generate their own mortgage leads online, but feel they can’t because they don’t have their own website.Now, in case you’re wondering how someone in the 21st Century could be running a business and not have their own website, let me explain.A lot of mortgage …