The PPC Machine
Spread the Word

How to Create a Customer Avatar or Persona

Our branding and marketing efforts are only as effective as our understanding of our audience. The more you can understand your potential customers’ needs and desires when selling a product or providing a service, the more effective your digital marketing campaigns will be. That’s why, when you’re creating or improving your website, it’s important that you […]

Continue reading

How to Write a Value Proposition

One of the easiest ways to make your website more effective and improve its conversion rate is to make sure it features a strong value proposition.What is a Value Proposition?In the context of a website, a value proposition is a clear and concise statement which can be displayed as the main headline on your website, […]

Continue reading

What’s the Difference Between PPC and SEO (and which is better)

If you’re confused about how search engine optimisation (SEO) differs from pay-per-click advertising (PPC), and which one would win in a fight, then you are not alone. Many people don’t know the difference and, even if they do, they may struggle to understand the pros and cons of each system. That’s not surprising, as both SEO […]

Continue reading

How to Use Facebook Ads to Generate Mortgage Leads

The world of marketing has changed beyond all recognition over the past twenty years thanks to the emergence of new technologies and new marketing platforms such as Facebook and other social networks. As this video shows, there are now a myriad of ways that marketers can get their message in front of potential customers who […]

Continue reading

Build Your Own Lead Generating Website for Under £500

Your Free GiftThis is an in-depth post that covers a lot of ground. If you’d prefer to download it as a printer-friendly ebook that you can keep and refer back to, just click the button below. DOWNLOAD THIS ARTICLE AS A FREE EBOOK Before you can start generating your own leads online you’re going to […]

Continue reading

5 Ways to Niche Your Mortgage Business and Triple Your Profits

There are over 44,000 mortgage brokers in the UK according to the FCA. So even if you’re a whole of market broker with access to products from all of the UK’s 200+ mortgage lenders, you’re still competing against a hell of a lot of other mortgage advisers who are all selling the same products as […]

Continue reading

SEO in a Nutshell

Search Engine Optimisation (SEO) is the process of getting your website to appear on page one of the major search engines’ organic search results when someone searches for something relevant to the products or services you provide.  Search engines do not charge you to appear in the organic results. And if someone clicks on your organic […]

Continue reading

Google Ad Grants (aka Free Money for Charities)

Google Ad Grants is a way for charities to get free money from Google. I like the idea of charities being able to get money from one of the world’s biggest companies. So whenever I meet someone from a charity, I always make a point of asking them if they’ve claimed their Google Grant. Nine times […]

Continue reading

7 Guaranteed Marketing Ideas for Mortgage Brokers

According to KPMG, about two-thirds of UK mortgages are sourced by mortgage brokers. To stand out from the crowd in such a competitive industry, mortgage brokers need to leverage a range of innovative marketing strategies.By taking advantage of new technology, having a customer-centric approach, and using inbound marketing tactics, you’ll be able to attract more […]

Continue reading

The Secrets of the Google Ads Auction

Every time you carry out a Google search, Google runs an auction to decide which Google Ads adverts to show and in which order. This is known as the ad auction. You might think that, from Google’s point of view, it would be best to simply sell the top positions to the highest bidders. After all, […]

Continue reading