The Secrets of the Google Ads Auction
Every time you carry out a Google search, Google runs an auction to decide which Google Ads adverts to show and in which order. This is known as the ad auction. You might think that, from Google’s point of view, it would be best to simply sell the top positions to the highest bidders. After all, […]
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What’s a Keyword Funnel
When you’re deciding what keywords to use for Google Ads, you need to try to find ones which are less competitive. When we talk about less competitive keywords we’re talking about the more niche ones which aren’t being chased after by every other company that sells the same products or services as you do. The less […]
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3 Easy Ways to Get More Mortgage Leads
When I ran my own mortgage brokerage, our biggest challenge was getting enough mortgage leads to keep the team busy and keep the fees coming in. And I know that it’s a challenge still being faced by lots of mortgage brokers and mortgage advisers today. So in this post I’m going to share three lead generation […]
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Why Website Carousels Are a Bad Idea
The other day I was in a meeting with one of my clients and their web designer, discussing the content for a new site they are having built. As often happens in these situations, the designer was recommending that we include an image slider or image carousel on the home page. Image sliders and carousels are […]
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How To Make Your Lead Magnet Work For You
In the first two parts of this series of articles about lead magnets we talked about what a lead magnet is and why you need one and also looked at how to create a lead magnet. If you think back to part one, you’ll remember that, broadly speaking, the purpose of a lead magnet is to:open […]
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Create Your First Lead Magnet in Less Than One Hour
A few days ago I wrote about what lead magnets are and why you should be using them to get more enquiries from your website. Today’s post follows on from that and will explain how to create your first lead magnet.What’s It All About, Alfie?The first step in creating a great lead magnet is to […]
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Lead Magnets: What Are They and Why Do You Need One
Most of the clients I work with are in service-based industries. So their websites are not designed to sell products. They’re there to generate leads – usually in the form of an inbound phone call or an enquiry form being submitted. You’d think it would be pretty easy to get someone who’s visited your website to […]
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6 Local SEO Tips for Beginners
This guest blog has been provided by Josh Hamit of Improve My Search Ranking Ltd. Competition can be fierce — especially for new local businesses. The top positions in the search engine results pages (SERPs) often seem out of reach, unless you are willing to spend money on advertising. That’s an option that not all […]
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Responsive Display Ads Versus Image Ads – Is Less Really More?
The 20th Century New York abstract artist Ad Reinhardt once said:”The more stuff in it, the busier the work of art, the worse it is. More is less. Less is more.”And Ludwig Mies van der Rohe used “less is more” to describe his minimalist style of architecture. But does this same “less is more” philosophy apply […]
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A Follow-Up on Following-Up
A few weeks ago I wrote about how to convert more of your website visitors into paying customers by using the correct kind of follow-up process. Today I’m returning to the theme of how important it is to follow-up in an appropriate way when you receive a lead via your website. But this time I’m not […]
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