As a mortgage broker, you’ve probably realised by now that finding the right mortgage for your clients and getting their loans approved is only half the battle. That’s because, before you can do that part of your job, you’ve got to actually find some clients. And the one thing no-one seems to teach you at mortgage …
Post on LinkedIn, they said. You’ll get loads of business, they said. But did it happen? If you’re like most mortgage brokers I speak to, the answer is no. So why is that? LinkedIn is the largest of all the social networking sites, so why aren’t mortgage brokers getting business from it? After all, a huge percentage of people …
Last week lots of the mortgage brokers in my group coaching programme started receiving emails from Google announcing an advertising policy update that is going to come into force later this year.The change affects an existing policy called the Google Ads Financial Products and Services policy. The updated version of the policy will be published in …
According to an article in last week’s Financial Times, March 2021 saw UK mortgage lending rise by the highest amount since records began. This was partly due to the expected ending of the stamp duty holiday on 31 March which was then extended to run until the end of June. Judging by the conversations I’ve had …
The idea of finding low-cost keywords for Google Ads when you’re a mortgage broker might sound like searching for a needle in a haystack. But it is actually possible, and it’s potentially easier than you may think.The above video is a recording of a Facebook Live event from 6 October 2020 where I talked about …
Google has announced changes to the way that phrase match and broad match modifier (BMM) keywords will work from 18 February 2021. In this article, I’m going to summarise what the changes are, look at what the impacts are likely to be for Google Ads advertisers, and let you know what I think you should be …