In the competitive world of financial advising, the ability to cut through the noise and connect with your clients on a personal level is no easy game. As someone who’s spent a fair few years in the digital marketing trenches, I know the power of targeted, personalised communication.We’re talking about shaking up the status quo, ditching …
Imagine having a steady stream of clients waiting to receive your expertise as a mortgage broker. If that’s your goal, you may have noticed that the mortgage broker industry has gone digital, along with the rest of the world, and competing for clients has become a full-time job.When acquiring new clients is your lifeblood, you need …
As a digital marketing consultant, trainer, speaker, and published author, networking has been at the heart of my professional journey. In this article, I want to share five networking tips that have worked wonders for me and for many mortgage brokers. These techniques are not mere theories; they have been tested and refined through real-world experiences.By …
Ever wondered how some financial services businesses thrive during periods of economic uncertainty and property market downturns, whilst others struggle to survive? Well, have you heard about Percy Shaw, the man who invented cat’s eyes – those reflective road studs that have saved countless lives by lighting up our highways and byways? The story goes something like …
IntroductionThe world of mortgages is constantly evolving, and with the increasing demand for mortgages, the constantly changing lending criteria, and an ever-growing range of products available, the role of mortgage brokers has become more important than ever. So if you’re thinking about starting a business as a mortgage broker, you can be pretty confident there’ll be …
Before I started writing this article, I did a very simple Google search: “Best Financial Adviser near me.”The first sites listed were of course the sponsored sites, where their owners had run successful Google Ads campaigns to rank higher than their competition.When I got to the organic results, I was faced with a list of …