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Google Ads for Financial Advisers

Google Ads is often overlooked by IFAs. There seems to be a tendency for financial advisers and IFAs to lean more towards Facebook Ads when it comes to lead generation. However, it may be time you considered looking at Google Ads in order to improve your return on investment. Of course, there are many reasons why Facebook […]

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Google Ads for Mortgage Brokers – 10 Essential Tips

Google Ads has a bad reputation amongst a lot of mortgage brokers. Many of them seem to prefer using Facebook Ads to generate mortgage leads, even though Google Ads might actually produce a better return on investment. Don’t get me wrong. I’m not saying that Facebook Ads shouldn’t be part of your marketing strategy for mortgages. […]

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How I Quadrupled Organic Traffic Using the Shotgun Skyscraper Method

About six months ago I stumbled across a website called Authority Hacker, which contains a wealth of resources and training materials for people who want to learn how to do their own SEO. Over the years I’ve come across loads of sites which claim to teach you how to do SEO and most of them fail […]

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Negative Keywords – The Big No-No in Google Ads

Negative keywords are a vital component of a well optimised Google Ads account. By adding negative keywords to your Google Ads campaigns, you are telling Google that if a searcher includes one of those negative keywords in their search then you do not want your ad to appear. This means you can filter out the kind […]

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The Simplest Way to Improve Your Google Ads Campaigns

If you want to improve your Google Ads campaigns one of the key things you should focus on is the content of your ads. The whole point of having an ad is so that it gets clicked. And you can greatly increase the chances of a searcher clicking on your ad instead of someone else’s by […]

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The 40 Best Google Ads Tools for 2020

Most jobs can be done better and quicker if you have access to the right tools. And running Google Ads campaigns is no exception. If you use the right tools you’ll be able to cut the time it takes to manage your Google Ads account and improve the results that you get from your campaigns. In […]

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How to Use a Blog to Generate Sales Leads

It doesn’t matter whether you’re a mortgage broker or IFA who’s selling to consumers, or a B2B company selling services to other businesses – if you want your website to be a source of leads and enquiries for your business, then it needs to have a blog.In this article I’ll explain what a blog is […]

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The Ultimate List of Mortgage Broker Lead Generation Companies

When it comes to lead generation, the majority of mortgage brokers rely on referrals or repeat business from existing clients, according to a survey by Mortgage Solutions. But what if you don’t have many clients? If you’re new to the industry or have just gone out on your own having been employed by someone else, you […]

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How to Stop Google Ads Costing Too Much

Looking to spend your digital marketing budget somewhere that will give you a good return on investment? Then Google Ads, previously known as Google AdWords, is a sensible place to start.With a record 246 million unique visitors, translating to approximately 3.5 billion daily interactions and a correlating 700% return on investment, Google Ads can be […]

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Do You Really Need a PPC Agency?

You may think that a PPC agency is your only option if you’re looking for help to run online advertising campaigns for your business. But, in actual fact, there are other PPC management options available, and a PPC agency is not always the best choice. Even if you do decide to use a PPC agency, you’ll […]

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