3 Easy Ways to Get More Mortgage Leads
When I ran my own mortgage brokerage, our biggest challenge was getting enough mortgage leads to keep the team busy and keep the fees coming in. And I know that it’s a challenge still being faced by lots of mortgage brokers and mortgage advisers today. So in this post I’m going to share three lead generation […]
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Why Website Carousels Are a Bad Idea
The other day I was in a meeting with one of my clients and their web designer, discussing the content for a new site they are having built. As often happens in these situations, the designer was recommending that we include an image slider or image carousel on the home page. Image sliders and carousels are […]
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How To Make Your Lead Magnet Work For You
In the first two parts of this series of articles about lead magnets we talked about what a lead magnet is and why you need one and also looked at how to create a lead magnet. If you think back to part one, you’ll remember that, broadly speaking, the purpose of a lead magnet is to:open […]
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Create Your First Lead Magnet in Less Than One Hour
A few days ago I wrote about what lead magnets are and why you should be using them to get more enquiries from your website. Today’s post follows on from that and will explain how to create your first lead magnet.What’s It All About, Alfie?The first step in creating a great lead magnet is to […]
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Lead Magnets: What Are They and Why Do You Need One
Most of the clients I work with are in service-based industries. So their websites are not designed to sell products. They’re there to generate leads – usually in the form of an inbound phone call or an enquiry form being submitted. You’d think it would be pretty easy to get someone who’s visited your website to […]
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6 Local SEO Tips for Beginners
This guest blog has been provided by Josh Hamit of Improve My Search Ranking Ltd. Competition can be fierce — especially for new local businesses. The top positions in the search engine results pages (SERPs) often seem out of reach, unless you are willing to spend money on advertising. That’s an option that not all […]
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Responsive Display Ads Versus Image Ads – Is Less Really More?
The 20th Century New York abstract artist Ad Reinhardt once said:”The more stuff in it, the busier the work of art, the worse it is. More is less. Less is more.”And Ludwig Mies van der Rohe used “less is more” to describe his minimalist style of architecture. But does this same “less is more” philosophy apply […]
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A Follow-Up on Following-Up
A few weeks ago I wrote about how to convert more of your website visitors into paying customers by using the correct kind of follow-up process. Today I’m returning to the theme of how important it is to follow-up in an appropriate way when you receive a lead via your website. But this time I’m not […]
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How to Setup Goals in Google Analytics
Within Google Analytics, goals are used to help you see whether your website is achieving your business objectives. To quote Google themselves:A goal represents a completed activity, called a conversion, that contributes to the success of your business. Examples of goals include making a purchase (for an ecommerce site), completing a game level (for a mobile […]
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What are Google Analytics Events?
I often get asked what events are (in the context of Google Analytics) and why they are needed. It’s a good question and it’s a topic I always cover when I deliver Google Analytics training for my clients. So I’ve just uploaded a video of me explaining Google Analytics events during one of those training sessions. Here […]
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