ActiveCampaign 14 Day Free TrialLimited time offer – start your trial today GET STARTED In a 21st Century digital ecosystem, consumers are demanding personalised experiences with brands. In fact, 91% of consumers say they are more likely to shop with a business which can present them with relevant offers and recommendations. Companies like Netflix show

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A WordPress plugin is a tool or a piece of software that adds new features to your WordPress website. These features can help simplify the technical aspects of your website or improve the marketing of the site. Some plugins are free and some have to be paid for, depending on the available features and who the

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If you’ve read my article about how the Google Ads auction works, you’ll know that it uses a bidding system to help decide which ads appear and in which order, each time someone runs a Google search. When Google Ads (or AdWords as it was back then) first launched, there was only one bidding option and

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Facebook groups for mortgage brokers are not only a great resource for knowledge sharing, they also have big potential for lead generation. As I’ve mentioned in an earlier blog post, referrals are your bread and butter and for mortgage brokers Facebook groups offer a great way to expand the reach of your referral network. In this

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Split-testing is one of the cornerstones of conversion rate optimisation (CRO) and it should therefore be a key part of your digital marketing strategy. Why? Because, as you’ll see from this case study, split-testing has the potential to (at least) double the number of sales or leads that you get from your website. But before we get

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Landing pages are key to providing a connection between your source of web traffic and your service offerings to potential clients. A landing page is a web page where you give the visitor all the information they need to get them to complete a single specific goal – such as to submit an online enquiry

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