The PPC Machine
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All posts by David Miles

Negative Keywords – The Big No-No in Google Ads

Negative keywords are a vital component of a well optimised Google Ads account. By adding negative keywords to your Google Ads campaigns, you are telling Google that if a searcher includes one of those negative keywords in their search then you do not want your ad to appear. This means you can filter out the kind […]

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The Simplest Way to Improve Your Google Ads Campaigns

If you want to improve your Google Ads campaigns one of the key things you should focus on is the content of your ads. The whole point of having an ad is so that it gets clicked. And you can greatly increase the chances of a searcher clicking on your ad instead of someone else’s by […]

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The 40 Best Google Ads Tools for 2020

Most jobs can be done better and quicker if you have access to the right tools. And running Google Ads campaigns is no exception. If you use the right tools you’ll be able to cut the time it takes to manage your Google Ads account and improve the results that you get from your campaigns. In […]

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How to Use a Blog to Generate Sales Leads

It doesn’t matter whether you’re a mortgage broker or IFA who’s selling to consumers, or a B2B company selling services to other businesses – if you want your website to be a source of leads and enquiries for your business, then it needs to have a blog.In this article I’ll explain what a blog is […]

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The Ultimate List of Mortgage Broker Lead Generation Companies

When it comes to lead generation, the majority of mortgage brokers rely on referrals or repeat business from existing clients, according to a survey by Mortgage Solutions. But what if you don’t have many clients? If you’re new to the industry or have just gone out on your own having been employed by someone else, you […]

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How to Stop Google Ads Costing Too Much

Looking to spend your digital marketing budget somewhere that will give you a good return on investment? Then Google Ads, previously known as Google AdWords, is a sensible place to start.With a record 246 million unique visitors, translating to approximately 3.5 billion daily interactions and a correlating 700% return on investment, Google Ads can be […]

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Do You Really Need a PPC Agency?

You may think that a PPC agency is your only option if you’re looking for help to run online advertising campaigns for your business. But, in actual fact, there are other PPC management options available, and a PPC agency is not always the best choice. Even if you do decide to use a PPC agency, you’ll […]

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How to Create a Customer Avatar or Persona

Our branding and marketing efforts are only as effective as our understanding of our audience. The more you can understand your potential customers’ needs and desires when selling a product or providing a service, the more effective your digital marketing campaigns will be. That’s why, when you’re creating or improving your website, it’s important that you […]

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How to Write a Value Proposition

One of the easiest ways to make your website more effective and improve its conversion rate is to make sure it features a strong value proposition.What is a Value Proposition?In the context of a website, a value proposition is a clear and concise statement which can be displayed as the main headline on your website, […]

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What’s the Difference Between PPC and SEO (and which is better)

If you’re confused about how search engine optimisation (SEO) differs from pay-per-click advertising (PPC), and which one would win in a fight, then you are not alone. Many people don’t know the difference and, even if they do, they may struggle to understand the pros and cons of each system. That’s not surprising, as both SEO […]

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