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All posts by David Miles

How to Use a Blog to Generate Sales Leads

It doesn’t matter whether you’re a mortgage broker or IFA who’s selling to consumers, or a B2B company selling services to other businesses – if you want your website to be a source of leads and enquiries for your business, then it needs to have a blog.In this article I’ll explain what a blog is […]

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The Ultimate List of Mortgage Broker Lead Generation Companies

When it comes to lead generation, the majority of mortgage brokers rely on referrals or repeat business from existing clients, according to a survey by Mortgage Solutions. But what if you don’t have many clients? If you’re new to the industry or have just gone out on your own having been employed by someone else, you […]

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How to Stop Google Ads Costing Too Much

Looking to spend your digital marketing budget somewhere that will give you a good return on investment? Then Google Ads, previously known as Google AdWords, is a sensible place to start.With a record 246 million unique visitors, translating to approximately 3.5 billion daily interactions and a correlating 700% return on investment, Google Ads can be […]

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Do You Really Need a PPC Agency?

You may think that a PPC agency is your only option if you’re looking for help to run online advertising campaigns for your business. But, in actual fact, there are other PPC management options available, and a PPC agency is not always the best choice. Even if you do decide to use a PPC agency, you’ll […]

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How to Create a Customer Avatar or Persona

Our branding and marketing efforts are only as effective as our understanding of our audience. The more you can understand your potential customers’ needs and desires when selling a product or providing a service, the more effective your digital marketing campaigns will be. That’s why, when you’re creating or improving your website, it’s important that you […]

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How to Write a Value Proposition

One of the easiest ways to make your website more effective and improve its conversion rate is to make sure it features a strong value proposition.What is a Value Proposition?In the context of a website, a value proposition is a clear and concise statement which can be displayed as the main headline on your website, […]

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What’s the Difference Between PPC and SEO (and which is better)

If you’re confused about how search engine optimisation (SEO) differs from pay-per-click advertising (PPC), and which one would win in a fight, then you are not alone. Many people don’t know the difference and, even if they do, they may struggle to understand the pros and cons of each system. That’s not surprising, as both SEO […]

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How to Use Facebook Ads to Generate Mortgage Leads

The world of marketing has changed beyond all recognition over the past twenty years thanks to the emergence of new technologies and new marketing platforms such as Facebook and other social networks. As this video shows, there are now a myriad of ways that marketers can get their message in front of potential customers who […]

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Build Your Own Lead Generating Website for Under £500

Your Free GiftThis is an in-depth post that covers a lot of ground. If you’d prefer to download it as a printer-friendly ebook that you can keep and refer back to, just click the button below. DOWNLOAD THIS ARTICLE AS A FREE EBOOK Before you can start generating your own leads online you’re going to […]

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5 Ways to Niche Your Mortgage Business and Triple Your Profits

There are over 44,000 mortgage brokers in the UK according to the FCA. So even if you’re a whole of market broker with access to products from all of the UK’s 200+ mortgage lenders, you’re still competing against a hell of a lot of other mortgage advisers who are all selling the same products as […]

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