3 Easy Ways to Get More Mortgage Leads

Unless you’re brand new in the mortgage business, you’re going to have a selection of past clients who you’ve helped find a mortgage for their new home or save money by remortgaging their existing property. When did you last ask them for a small bit of help in return?

A simple email or a phone call asking them to introduce you to any of their friends/colleagues/family who might want to cut their mortgage costs is likely to result in some new business for you.

You should also make asking for a referral a standard part of your sales process. By making a point of asking every client whose mortgage completes if they can think of someone else who might benefit from your advice, you could develop a whole new stream of enquiries.

A value proposition is a simple statement that sums up what you do, how you add value for your clients, and how you differ from your competitors. A strong value proposition will help you stand out from the crowd and convince potential clients to choose you over any other mortgage broker.

Once you’ve decided what your value proposition is, make sure it is clearly displayed on your website and on other marketing material.

Some mortgage brokers’ websites have great value propositions, some have mediocre ones, and lots have no value proposition at all. You can see some examples if you download 7 Ways to Generate More Mortgage Leads.