Your 30-point AdWords checklist
With this comprehensive AdWords checklist at your side, you'll find it easy to audit all the key components of your AdWords account, so as you reduce wasted spend, drive more high quality visitors to your site, and increase conversions.
We've been auditing and improving AdWords accounts since 2003, so we know what you need to look for and what things you need to get right to get the maximum return on investment from your AdWords campaigns. Your free audit checklist focuses on four key areas that will make or break any AdWords account:
Are you on the right networks? Are your budget settings correct? Are you targeting the right locations?
Does your account structure mean you are paying more per click than you really need to?
Have you got the right keywords and are you using negative keywords correctly to eliminate wasted spend?
Are you using every trick in the book to make your ads stand out from the crowd and increase the number of clicks you get?